In today’s business world, starting your own business or building your own brand can be challenging. Most solopreneurs (solo-entrepreneurs) find that the most difficult thing is getting customers. Sales and marketing takes time and money and without investing in promoting your product or services, the growth of your business may take years to generate significant profits. Consider an often overlooked secret to making your personal brand a success. It’s the “The Remora Mindset”.

The concept of affiliated marketing, pop-up stores and synergetic relationships are a lot like the Remora, a tiny fish that has a modified organ with slat-like structures that open and close to create suction and take a firm hold against the skin of larger marine animals. The remora benefits by using the host as transport and protection and feeds on food dropped by the host. In exchange, the remora cleans bacteria and parasites from its connected partner. This mutually beneficial relationship allows the remora to avoid the struggles that most fish deal with on a daily basis involving looking for food and avoiding predators.  Just as a remora partners with a larger host for mutual benefits, consider partnering with a complementary host to accelerate the growth or profitability of your business or to promote your personal brand.

Here’s an example of using the power of a strategic partnership to enhance your business opportunities. Abrakadoodle is a company that offers creative art classes for children in schools, day care centers, and community programs. In 2011, they were listed by the Annual Franchise 500 as one of the Top Franchises by Entrepreneur Magazine. To expand their product offerings, they established a strategic alliance with Binney and Smith, known for its Crayola brand art products.

Abrakadoodle was looking for products of high quality that would be safe for children and that would be available nationally, so all locations could use the same materials in their classes. When they started franchising, they realized that the number of Crayola products used in Abrakadoodle classes would grow enormously. After months of negotiation, an agreement was reached between the two companies. Crayola products would be featured exclusively in Abrakadoodle classes and Abrakadoodle would be allowed to use the Crayola trademark for advertising purposes in exchange for discounts on Crayola products. Both companies benefited from their shared vision of encouraging children’s artistic creativity.

What can you do to partner with another person or business to create a win-win situation that can help you get where you want to be in a shorter time? What products or services offered by a non-competitor can complement what you offer?

Synergistic relationships may be the secret ingredient you need to compress time frames in developing your personal brand and allow you to see success much quicker than if you hope for results tied to your just own dedicated effort.

An inspirational book by Price Pritchett, You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps, is my favorite quick read book that underscores the message that working harder is not necessarily the best solution to achieve success.

Change your thoughts to change your world and discover how “The Remora Mindset” may be just what you need to go from invisible to REMARKABLE!