Archives for the month of: January, 2013

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Many of my clients report that they have applied to job postings that are a perfect match to their qualifications but never hear anything from a potential employer. Perhaps it’s a fake job posting. Why would a job board allow ‘fake’ job postings?

1. Thousands of jobs are posted on sites each week. The job board can’t tell fakes from real jobs. The only requirement is that someone pays for the listings.

2. Employers and Recruiters use these listings to gather resumes for future needs. If they buy 30 job postings, but only use 20 and the unused postings expire in 30 days, they run some fake listings to collect resumes for future hiring?

3. Non staffing companies post fake jobs to collect names for on-line solicitation calls and sales leads to sell to other companies.

4. Some recruiters make a fake employer site including a corporate logo that redirects resumes directly to the recruiter to get candidates before the employer sees them and the recruiter loses a commission.

5. If someone has already been chosen for a job, the employer wants to appear to be offering the opportunity to everyone who is qualified.

6. Staffing firms want to appear to be “the connection” for jobs – more job postings equal more interested candidates.

7. Large firms sometimes post 700+ openings but many of them are actually “wish lists” for “potential” jobs IF a contract is awarded.

8. Recruiters want to get your resume and send it to an employer without a job requirement thinking that they will get a commission if a match is made tied to a typical 1 year” finder’s fee” contract provision.

9. In extreme cases, identify thieves post fake jobs looking for resumes where people list their social security number or they get applicants to disclose this confidential data over the phone as part of “verbal application”.

For the most part, most postings are real but it’s important to know that some are not what they seem to be. The lesson here is: Be selective in who you apply to and don’t rely on postings as the foundation for your job searchFocus on building relationships where you are dealing with real people instead of digital strangers.

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A 2013 Mindset to Get “Back In the Game”

In the spirit of the New Year, consider creating a “2013 employment mindset” that anticipates disruption yet maintains a core focus of what you are as a personal brand. Volatility and disruption are the new normal.

The secret to your future economic survival is to develop a product or services infrastructure that is simple, deliverable from any location and involves multiple income streams. In simple terms, you need to focus on enhancing your adaptability and deemphasize sustainability. You’re better off adapting to the changing job market than trying to rebuild what worked for you in the past.  Being safe is risky. Take time now to reinvent how you can deliver a service or product to multiple employers (customers).

When J. K. Rowling, author of the Harry Potter books, addressed the graduating class of Harvard in June 2012, she didn’t focus on success. Instead, she spoke about failure. She once was an unemployed single mother and almost homeless. She bounced back by focusing on her core skills and then delivered them to a mass market by using a synergistic relationship with a publisher becoming the 1st person in the world to earn over $1 billion as an author. So how can you “bounce back” and architect the lifestyle you want?

  1. Create Multiple Income Streams

    You have to develop several sources of income to ensure your economic stability. It can be as simple as buying items from yard sales and selling them for a profit on Amazon or eBay. Relying on an employer as your sole source of income is no longer an option for most people. The point is you don’t have to be primarily self-employed. You just need to think of ways to earn income from more than one source. The free digital tools available today can get you up and running in a week!

  2. Figure Out What Distinguishes You From Others As Your Own Personal Brand

    As New York Times columnist Thomas Friedman wrote, “In the U.S., “average is over.” Becoming remarkable in whatever you offer is the key to surviving in the new economy. Most people are used to being a laborer. You need to become an entrepreneur even if it’s nothing more than a small business you do part time.

  3. Become A Lifelong Student

    Staying relevant by learning new skills and directing your own continuing education is the secret to making you valuable. The learning curve for most jobs is flat within 12 months. For as little as $25, http://www.lynda.com you can take on-line training classes that can change your skills in less than 30 days!

  4. Find a Mentor and Build a Relationships with Them

    Aside from the people who you are already associated with, get in the habit of using social networking sites to reach out to respected industry leaders, experts, and authors. Figure out ways to support them in their goals. Do free work for them or promote them on your blog or social networks in exchange for their mentorship. You’ve got to give to get. The more you help others the more they will be willing to help you.

  5. Stay Future-Focused

    What you focus on expands almost magically, so focus on what you want each day. The secret to success is that you become what you think about most often.  Architect the lifestyle you want. Take the time to draft a plan of the life you want and the steps to get there. Focus on where you want to be and before you know it, the “new you” will appear. Don’t worry about each step along the way. Solve problems as they appear. Change your focus to being solution versus problem oriented and your goals will become a bridge to where you want to be.

  6. Tap Your Network“Your Network Is Your Net Worth” is particularly relevant when it comes to finding what you want by word of mouth. Reach out to people you know and enlist their support in making any introductions or connections that could help you. A person with 170 connections on LinkedIn is at the center of a network of 2 million people just 3 degrees away! You can reach those 2nd and 3rd degree connections just by asking for an introduction.

Think you’re not smart enough or don’t have the time to do something great. Consider this story.  A simple but hugely addictive video game is taking the world by storm. Bubble Ball™ is a physics-based puzzle game that has been downloaded as an app by 2 million iPhone users. It became the top free application in the Apple store.

It wasn’t designed by a team of highly paid experts; it’s the work of a 14-year-old boy in 8th grade. Robert Nay’s game even outsold the adventure game Angry Birds. He designed Bubble Ball in his bedroom in his spare time. Angry Birds was developed by 17 professional game designers in Finland. He tried Objective-C programming tools, but found the software a bit difficult, so switched to GameSalad, which he didn’t like. Then he tried Corona Tools that let him write and publish his game for both Apple and Android devices. Robert released Bubble Ball™ through his own company, Nay Games.

The Internet offers you the tools and the distribution network to change your life! Focus less on THE world and more on YOUR World.

Average is over. Become remarkable as a personal brand. Start small but think big. Make the New Year your New Life!

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