Job seekers today are facing a never before seen employment marketplace with new rules and new technologies. There is a new mindset that is required to be successful in today’s employment market – unless you’re remarkable you’re invisible. Gone are the days were you could just post your resume on-line and wait for a call.

Consider adding these components to your job search.

1) Share Stories Not Facts. There’s an old adage in sales and marketing that stories sell and facts tell. People can relate personally to stories. The more you know about the company and person that you are interviewing with, the better off you will be.

2) Present Solutions. An employer wants to hire someone to solve a particular problem. Either they don’t have enough of something or they want to fix/change something. And if they had all the solutions then they wouldn’t need you. So after you have thoroughly researched and analyzed the company, its culture, the competition, the industry and the people you are interviewing with, you need to know what potential solutions they may need and be able to communicate your ability to solve them. Any employer worth working for will be completely impressed not only by your research but by your diligence.

3) Be Proactive. Most people don’t want to put forth the time and effort to do what they need to do to secure an interview and a job. The vast majority of jobs are attained by active networking – not by posting your resume on-line or applying for job after job. Yet most people are not willing to do what it takes to establish and nurture the right networks. Focusing on building relationships can mean the difference between having or not having network contacts and ultimately getting a job.

4) Be Interesting. Surveys of recruiters and HR managers show that the #1 trait that job seekers lack is high energy. People want to be around other people who are upbeat, exciting and at the very least, energetic. If you’re not excited about what you have to offer, why should anyone else?

5) Speak multiple languages. People get information in 3 ways; Auditory, kinesthetic and visual. Auditory learners can grasp information just by you talking to them. Visual learners need some form of pictures or stories to create the picture before they “get it”. Kinesthetic learners need to be an active participant before the information gets through to them. Most people are visual. Why do you think that Google paid big dollars for YouTube? Because video appeals to the masses in a way that written text never could. Try to appeal to an interviewer’s preferred style. It’s difficult to be sure what the interviewer prefers, so ALWAYS make an effort communicate in all 3 styles.

6) Don’t Be A Quitter. Most people quit too soon. Studies show that 81% of professional sales people take 5 calls to close a sale. However, 90% give up prior to making that critical 5th call (48% quit after the first call and another 24% quit after the 2nd call).

7) Have A Remarkable Resume. Your resume won’t get you the job or interview but it can lose it for you. Make an investment in a resume prepared by a professional. You need to work with someone who knows what employers want and can make your resume sell, not just tell. The # 1 reason someone initially reviews your resume is to rule you OUT!

8) Be A Giver Not A Taker. If you are always looking for what a company is going to do for you and what your benefits will be, then you are thinking backwards. Everyone’s favorite radio station is WIIFM (what’s in it for me). Focus on what you can do to help the employer as a solution provider instead of a job searcher.

9) Be Prepared. For every minute you spend planning, you save 10 minutes in execution. That’s a 1000% return on your energy. Remember that more often than not, “Chance Favors The Prepared Mind”.

It’s a buyer’s market so you better have the right product.

Now more than ever, make your job search a process, not just an event.

90% of job searchers post their resume on-line and wait for a call.
10% of job searchers build relationships.
Most jobs are filled through referrals and relationships with people.
Focus on people, not postings, and the results may surprise you.