nicheSurprisingly, few job seekers realize that “being found” by an employer is one of the most critical aspects of getting hired.  Stop worrying about the number of resumes you’re sending out and focus on getting in front of specific hiring managers that you think can benefit from your expertise.  You need the power of “super niching.”

Think about it from the perspective of a blogger. A blog about cooking is a niche. A blog about cooking with Malbec wine is a super niche. The job market will open up to you when you market yourself as an authority in a clearly defined super niche.

You need to create a ‘first to market’ opportunity by packaging what you can offer as something that is highly specialized. Essentially, you need to discover an “expertise gap” in your job market area where you think there is a critical need for what you can offer.

When you focus on delivering an in-demand and highly relevant service as a solution to an employer’s needs, you’ll be perceived as a problem solver instead of a job searcher. Being relevant cuts through the noise makes connecting easier and can build your authority quicker.

The power in super niching lies is that it makes you relevant to those employers that matter– the ones that need your help the most.

It’s not about how many employers you contact, but the right employer, that will get you to an employment offer. Since most employers will find you on-line, consider producing niche content via a website or blog to expand your personal brand and establish yourself as an expert. Super niching will help you to attract the right employer and lead them to you as a solution to their needs.

The employment marketplace is quickly becoming the era of ‘Super Niching’. Online search has created a wonderful by-product; it has changed the need for job searchers to cater to a broad range of potential employers to a market where you can target a specialized audience of people that need what you can offer. Your job market can be quickly discovered, tested and launched with a clear purpose.

Too often, job seekers turn to large, well-known job boards like Monster, Indeed,, or SimplyHired. But tapping into niche sites, which offer listings for a specific industry or location, increases your chances of not only of finding the job you’re looking for, but also of landing that job. Contrary to popular belief, large job boards don’t aggregate all listings. Smaller, more targeted sites usually include openings that don’t show up elsewhere. They often offer contact information for the hiring manager rather than routing you to a generic application, which means your resume is more likely to get noticed. Applicants from niche sites also tend to be more qualified because their skill sets are more often matched to what an employer is looking for so you’ll compete with fewer candidates than you would on well-known sites.

Using niche sites makes you a bigger fish in a smaller pond. You have more chance of standing out on a niche job board than you do on a Monster board. Many smaller companies often prefer using niche boards to find applicants because they tend to get responses from higher quality candidates and they have to sift through fewer applications to find the right hire. Take a look at the Top 18 Niche Job Sites for 2015 and discover how micro-focused some sites are.

Consider Erik who worked as a curriculum developer and how he landed a job using a super niching strategy. He worked with a company focused on 1-on-1 mentorships from industry technical experts, yet he wanted to work at a larger technology company. After narrowing down his list to who he wanted to work for, he built a webpage for each potential employer highlighting his technology skills. The strategy got him call-backs to every company he applied to including Google and Khan Academy.

Consider these 5 steps to get noticed by potential employers using a super niche focused LinkedIn job search:

  1. Do a LinkedIn search for potential employers and related hiring managers in your niche.
  2. Look for people similar to that hiring manager that will show up on the right side of their LinkedIn profile with similar industries and job titles.
  3. Also look at the “People Also Viewed” section. This will show you the people that are similar offering you a broader group of contacts to consider.
  4. If you and that hiring manager have mutual connections, request an introduction.
  5. Join his or her groups and make contacts with the group members and then like or comment on their discussions.
  6. Once you’ve made group connections, follow-up with contacts that show up on “Who’s Viewed Your Profile”. This process will also add you to a hiring manager’s, “Who’s Viewed Your Profile” list which links you to their network even if they don’t contact you.

Give job search “super niching” a try as an alternative way to get found in a competitive labor market Avoid the “job search raffle”. Don’t throw your name in the bowl hoping it’s drawn. Create situations where you’re one of the few or the only name in the bowl.