downloadJob Search old calling is a phone call soliciting a job without prior contact or without a lead. People just don’t like it if strangers knock on their door (or call them) and try to sell them things that they may or may not need.

In 2007 it took 3.68 cold call attempts to reach a prospect.

In 2013 it takes an average of 3 tries.

It certainly is even more in 2017.

Only 1% of cold calls typically convert into appointments.

90% decision makers never respond to any form of cold outreach but 75% of them use social media in their decision-making.\

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People are fed up with random calls from strangers. When was the last time that you were pleased when a telemarketer called to sell you an insurance? Do you really think that it’s that different when an employment candidate calls someone with whom they never had any previous contact?

Social media has changed the way we communicate with each other.

Just have a look around you the next time you are on a bus or train: the majority of people are using their phones while commuting. Of course, we still talk face-to-face and over the phone – but messaging and social media has become an integral part of the way we communicate.

www.pubexecA Forbes study showed that Gen Y and Millennials prefer using social media and instant messaging over talking with someone on the phone or in person – they will be more than 50% of the workforce by 2020.

Candidate behavior has changed as well.

They want to know who they are dealing with.

Credibility and familiarity are critical factors.

If an employer has heard of you or seen evidence of your market knowledge BEFORE you contact them via your blog or LinkedIn posts, they already somewhat know you and are much more likely to accept a conversation with or read an email from you. 

imagesConsider these 8 things to do instead:

  1. Check Who Looked at Your LinkedIn Profile EveryDay. Those people are likely to be interested in what you have to offer and have heard of you already. It would be a wasted opportunity not to get in touch with them.maxresdefault
  2. Contact Someone After They Accepted Your LinkedIn Invitation or Send You an Invite. They just told you that they are interested in whatyou are doing. This could be either via a follow-up message or a phone call.
  3. Write Value-Added Articles Related to What You Have to Offer. LinkedIn Pulse, their publishing platform is a great place to start. Focus on topics that might be of interest to an employer.
  4. Be Active on Social Media and focus on target employers hangouts.
  5. Share Updates and Other Content Regularly.
  6. Have a broad spectrum of “touch points” before you call.

The ‘view recent activity’ button on LinkedIn is a great place to start.

See what an employer posted recently – maybe you can like it, share it or leave a comment. Follow up with a LinkedIn invite and mention that you saw their post.

  1. Ask for Referrals. Don’t just get the contact details from a referral but also ask the person who gave you the referral to mention to the referral that you will be calling them.

download-1Getting a job is more about building relationships than posting your resume in 100 places. Use the tools of the Internet to turn your contacts into ambassadors of your personal brand.