Job Search SEOWhen’s the last time you Googled yourself?

According to Adweek, a weekly advertising trade publication, 92% of companies use social media platforms to recruit candidates.

This is why you need to maintain an active presence on social networks, sharing new projects and asserting your voice into on-line digital conversations.

By integrating SEO strategies into your job search, you will make it easier for hiring managers to find you. Here’s how to boost your job search SEO.


Capitalize on the Power of Videos

If you create videos that have anything to do with your job (tutorials, presentations you’ve given etc.) host them on YouTube because Google owns YouTube, and your goal is to rank high on Google searches.

Use keywords and descriptions on your YouTube channel that explain who you are and highlight your job skills.

Your Videos Show Who You Are More than a Resume CanVideo Stats

Whether your video is a quick personal introduction or an in-depth demonstration of your skills, make sure to include an automated action step.

A free Mail Chimp link tied to a no-cost AirTable database will give you a great way to see who is looking at you AND offer you a way to follow-up with them.

Do you want people to email you or visit your website?

Provide that informationright inside your video. Then connect the dots.

Once you publish a video on YouTube that demonstrates you who are, embed it on your website and add it to your LinkedIn profile and signature block on your email.

Your LinkedIn ProfileLinkedin Videos

Never leave the summary field blank. Max it out to the 2,000-character limit. This is where you highlight your accomplishments rather than your formal job description. Recruiters want to see what you’ve done so they can decide if you’re a good fit for their client.

Claim a custom URL that has your name, so it looks like “” Since LinkedIn usually ranks well in organic searches, including your name directly in the URL can also help you rank well. You can also add that URL to the bio of your other social media profiles.

Be sure to edit your LinkedIn headline. It defaults to your current job title, but you can modify it. Use keywords related to your current skills and what you want to be doing with them in the future. Rather than using LinkedIn’s default of “website,” select “other” when you add links to your profile so you can label them with a specific company name or note it’s a work-related portfolio to help it stand out when someone views the contact info on your profile. If you want to make it easy on recruiters and employers looking for you, make your full profile available to everyone without requiring a login.

SEO is an On-Going Process Not a One-Time Event

There’s a lot of noise out there, so you need repeated impressions to increase your brand strength. You need to keep putting yourself out there and keep your profile fresh. This doesn’t mean producing loads of content, though. It can be as simple as adding thoughtful comments on what others have posted or written. You could also talk about leaders you admire or people whose blogs you may follow or mention a book you’re reading or an event you attended. You should also keep checking your social media feeds for what other people are saying and look for ways to periodically add value to those discussions. Just stay at it. A stale social media profile won’t help you stand out from the crowd.workflow-header



Make Great Content

Creating compelling, original, sharable content is your biggest challenge and the most important tool in boosting your SEO. Major search engines seek to deliver the best possible user experience, which means they rank sites with relevant information first.

92% of marketers say that content creation is critical effective for SEO. Align this strategy with your job search. Depending on your field, that could mean creating relevant blog posts, infographics, videos, photos or something else.

The key is to establish consistency since your content will also be more likely to be displayed on a search engine results page. Start by producing at least one quality piece of content a week and then try to increase that to a daily output.

Get Your Metadata RightMetadata

Keywords matter because they help search engines identify content on your site, as well as the content in your social media posts, and increase your search ranking.

Working keywords specific to your desired job or industry into page titles, meta-descriptions articles and tweets improves your chances of getting discovered through Google.

Adding links to your website or blog, as well as in your social media posts, also helps attract attention from search engines. Consider adding images and videos to your posts, tweets and updates. Not only are tweets shared more often when they have an image, but Facebook now favors displaying video in newsfeeds over anything else.

Just like the game Scrabble, the letters S, E and O are one point each. But the letters P and the Q get you the most points. The keywords and links you use can make or break your job search.

Make your profile remarkable and give yourself every job search advantage by using SEO to maximize your employability.