377 FormulaStudies show that the typical consumer is exposed to an average of 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.

Consumers also switch between screens up to 21 times an hour according to a British study, which correlates with Microsoft’s claim that the average person’s attention span is now just 8 seconds.

So, when candidates look for a job, they often reach out for a referral via email and wait for a response. If they don’t get an answer, they move on and keeping trying to get someone to contact them.

follow-up-1080x675The solution to this job search dilemma may be as simple as
The 3-7-7 Follow Up Formula

It was developed by Bamidele Onibalusi, one of Nigeria’s top bloggers, tied to a major study of email habits by the USC Viterbi School of Engineering involving 2 million end-users.

16 billion emails were analyzed leading to the discovery that 90% of people respond to an email within 2 days of receiving an email. The analysis showed that 50% of people respond within an hour.

So, if you don’t get a response to your email after 2 days, you most likely will never get a response. If you send a follow up email 3 days after your first email, you can also assume that 90% of people have seen your email and for some reason did respond to it. This explains the “3” part of the 3-7-7- formula.

What happens, however, when someone doesn’t reply to your email after your first follow up?

It’s understandable that many people find it difficult to reply to every email they receive when you consider the fact that over 2.5 million emails are sent every SECOND!  So, do you send another follow up exactly 3 days after?

While that’s seems reasonable, it might not be the best idea; the last thing you want is for someone to go on a week’s vacation only to have 3 emails (including two follow ups!) from you. That will probably kill your chances of getting a response due to you appearing desperate or pushy.

If someone doesn’t respond to your first email and your follow up after 3 days, they could be busy or something else could be happening to them that is a distraction.

The best thing to do is to wait and give them some time. If you wait a week before following up, you won’t appear too desperate. After sending your first follow up after 3 days, wait a week (7 days) before sending another.

If you still don’t get a response, wait another week and then send a final follow up.

If you don’t hear back after 3 follow ups, it’s safe to assume that you won’t ever get a response.

downloadTo maximize your email results using the formula, also consider these 3 insights:

  1. Make Your Email Personal

If you plug your prospect’s email into a fancy email marketing template, it rarely feels personal. Emails with fancy images and fonts typically don’t connect on a personal note. Consider writing your emails with just simple text. Would you write an email to a friend or colleague using fancy email templates with bright colors?

  1. Tell A Story of Value

Tell stories about new ideas the employer can use. Great stories can evoke emotions that build trust.

  1. Be Credible

Nurture feedback from an employer by sharing specific and recent results of what you are offering.  Craft a thoughtful story about how you got great results. Write your story to prompt a Hiring Manager to ask questions, which promotes a flow-up email from the employer. Put in the effort to engage with them related to what you can offer as value.

imagesComedian Jerry Seinfeld once said, “This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Fellow comic Steve Martin offered a similar sentiment.

images-1Start “selling” not just “telling” with your emails and you’ll get responses that you can convert to referrals (the # 1 way to get an interview and ultimately a new job).