The Star Trek simulation “Kobayashi Maru “scenario comes from the 1982 Star Trek show that places a trainee in command of a Federation Starship whose objective is to rescue the crew of the civilian starship Kobayashi Maru which is under attack by enemy Klingon warships in their territorial space.

Any decision made by the trainee is sure to result in loss of life and destruction, a “no win” scenario that is meant to test the character of the commander, rather than their skill at the helm. Captain Kirk, the commanding officer of Starship Enterprise, hacked the simulator to make a rescue possible. For many people, the rescue was achieved by cheating.


But the test was the problem and Kirk solved that problem. He didn’t hack the Kobayashi Maru to win, but rather he made it winnable. Kirk simply changed the “conditions” of the test. By changing the conditions – by evening out the odds – Kirk actually made the whole thing more fair, the opposite of cheating.

Think about this concept related to job search. You want a specific job, but you don’t have the experience listed in the job description, so you move on to another option thinking what you want is impossible and can’t be done.

The funny thing is that almost 99% of the time the things that we think are impossible are in reality merely difficult. Our brain tries to tell us that the words impossible and difficult are one in the same thing. Most of the time we haven’t actually really tried, or we haven’t gone through the effort of trying to solve the problem in a unique way.

In short, we accept no-win scenarios in our lives all the time, yet the people who seem to succeed most in life are the ones who don’t seem to believe in in no-win scenarios at all.

Which brings us to back to Star Trek and the infamous Kobayashi Maru test.

Take a 1-minute look:

problem reaction

Perhaps the most vexing piece of the job search puzzle is that change is happening so fast and the rules of business and what gets results seems to defy what has always seemed to work in the past.  I think Captain Kirk’s idea for redefining a problem is the real solution. Consider this.

Since its debut in 2009, “Shark Tank” has produced its fair share of start-up success stories, but its most successful product is a sponge.

Yes, a sponge.

sponge daddy

Lori Greiner offered Scrub Daddy $200,000 for a 20% stake in the company. The smiling sponge has since sold over 10 million units, made more than $50 million in sales, and secured the title as the most successful “Shark Tank” product of all time. If you told someone you could make $50 million selling sponges, they would probably say you’re crazy. Lori knew that a person’s income is almost always in direct proportion to the number of people they serve.

Maybe redefining what you need to get financial security is the secret 1st step to develop a plan to help a company make money, save money or solve a problem.

Starting a side hustle while you are currently working is a risky proposition, but this is one time when looking for a long-term job with one employer might be riskier. Look for sustainable employment with jobs for many emoloyers (customers) that will give you an ongoing living. And don’t wait until you come up with the perfect idea. Take action now. You’ll be better off if you work out the kinks as you face them. Just get started.  So, what does this all mean?

Talent isn’t the next big thing, it’s the only thing.

In this NEW era of employment, you’ll need to do 3 things to survive by rewriting the concept of work by doing a job instead of having q job.

  1. Identify your MARKETABLE talent.
  2. Have a SYSTEM that utilizes technology to broadly market your talent.
  3. SELL your skills tied to measurable metrics that can help a company or customer make money, solve a problem or reduce costs.
cover for book

The “Tectonic Shift” of Employment Change Your “Locus of Control” by looking for Customers NOT a Job

Perhaps Captain Kirk’s idea to redefine his problem is your solution.

In Aaron Sorkin’s movie, “Steve Jobs”, when confronting John Sculley at a dramatic board meeting, Jobs said he sat in a garage with Wozniak and invented the future.

Welcome to the 4th “tectonic shift” of employment.  In Today’s Job Market, You Need to Sell Yourself as “Talent” Not Just Someone Looking for Work. You Need to Become Your Own Personal Brand.

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