377 FormulaStudies show that the typical consumer is exposed to an average of 10,000 brand messages a day. And as marketers are presented with more and more channels to reach their customers, that number is growing rapidly.

Consumers also switch between screens up to 21 times an hour according to a British study, which correlates with Microsoft’s claim that the average person’s attention span is now just 8 seconds.

So, when candidates look for a job, they often reach out for a referral via email and wait for a response. If they don’t get an answer, they move on and keeping trying to get someone to contact them.

follow-up-1080x675The solution to this job search dilemma may be as simple as
The 3-7-7 Follow Up Formula

It was developed by Bamidele Onibalusi, one of Nigeria’s top bloggers, tied to a major study of email habits by the USC Viterbi School of Engineering involving 2 million end-users.

16 billion emails were analyzed leading to the discovery that 90% of people respond to an email within 2 days of receiving an email. The analysis showed that 50% of people respond within an hour.

So, if you don’t get a response to your email after 2 days, you most likely will never get a response. If you send a follow up email 3 days after your first email, you can also assume that 90% of people have seen your email and for some reason did respond to it. This explains the “3” part of the 3-7-7- formula.

What happens, however, when someone doesn’t reply to your email after your first follow up?

It’s understandable that many people find it difficult to reply to every email they receive when you consider the fact that over 2.5 million emails are sent every SECOND!  So, do you send another follow up exactly 3 days after?

While that’s seems reasonable, it might not be the best idea; the last thing you want is for someone to go on a week’s vacation only to have 3 emails (including two follow ups!) from you. That will probably kill your chances of getting a response due to you appearing desperate or pushy.

If someone doesn’t respond to your first email and your follow up after 3 days, they could be busy or something else could be happening to them that is a distraction.

The best thing to do is to wait and give them some time. If you wait a week before following up, you won’t appear too desperate. After sending your first follow up after 3 days, wait a week (7 days) before sending another.

If you still don’t get a response, wait another week and then send a final follow up.

If you don’t hear back after 3 follow ups, it’s safe to assume that you won’t ever get a response.

downloadTo maximize your email results using the formula, also consider these 3 insights:

  1. Make Your Email Personal

If you plug your prospect’s email into a fancy email marketing template, it rarely feels personal. Emails with fancy images and fonts typically don’t connect on a personal note. Consider writing your emails with just simple text. Would you write an email to a friend or colleague using fancy email templates with bright colors?

  1. Tell A Story of Value

Tell stories about new ideas the employer can use. Great stories can evoke emotions that build trust.

  1. Be Credible

Nurture feedback from an employer by sharing specific and recent results of what you are offering.  Craft a thoughtful story about how you got great results. Write your story to prompt a Hiring Manager to ask questions, which promotes a flow-up email from the employer. Put in the effort to engage with them related to what you can offer as value.

imagesComedian Jerry Seinfeld once said, “This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.”

Fellow comic Steve Martin offered a similar sentiment.

images-1Start “selling” not just “telling” with your emails and you’ll get responses that you can convert to referrals (the # 1 way to get an interview and ultimately a new job).



What do top-performing people do every day that other people don’t?

Hard work? Reading? Exercise? Meditation? Nope.

Here’s what you should be doing every day whether you’re a baker, a pilot or in any line of work. Research has proven that this 1 thing can have the biggest impact on your career –.

To maximize your career success, consider making networking and everyday habit. In fact, the best time to build professional relationships is when you can be helpful and share a great conversation WITHOUT expecting something in return. Spend time connecting over shared interests and focus on building meaningful relationships with no favor in mind, so you have a strong network in place when you need it down the line.

Stop thinking about how you could get something and think about how you can help others. The truth is the magic doesn’t start until people truly care about each other’s success.” Thanks to platforms like LinkedIn, Meetup.com and industry conferences in most every city, there are endless opportunities to meet others and create real value-based relationships.

Become an Active Participant on LinkedIn

LinkedIn has become a must-stop place on the internet to showcase your résumé and personal brand. Ensure your profile is updated, send personalized connection requests, and contribute to the platform by writing articles, commenting on posts, or uploading a value-added video. If you stick with it, people will take notice and you can build genuine relationships.

The 5-minute Favor Mindset

It can be as simple as sharing a blog that you found interesting or letting the person who wrote it know how much you liked it. Consider adding the Buffer app to your phone. Read an article and without typing anything, click on the Buffer icon and you can forward the link to someone via email right from your contact list.

Make Introductions for Others without Being Asked

Be proactive in offering introductions by elevate those in your network by connecting them to your contacts that may have similar interests.

Meet people OUTSIDE of your industry for a coffee

Make an effort to learn about others perspectives and open yourself to new ideas by simply contacting someone for advice or to learn about something that you could share with others.

Ask for What You Want

A recent article highlighted the importance of going after what you want. A reporter had the opportunity to “shadow” Tony Heish, the CEO and founder of Zappos and a net worth of 840 million. At the end of the day, the reporter asked, “I know this might sound weird, but why don’t you let your employees shadow you?” Tony looked at him blankly and said, “I’d be happy to – but no one ever asks.”

The secret to becoming a great networker is to change your mindset to think of networking as learning. Shift your mindset from promotion to education and to make networking as an opportunity for discovery and learning instead of a sales process. Career advancement is as much about who you know as what you know—and that’s exactly why being a powerful networker is so important.

Consider these tips to make networking an on-going part of your career development process:

  1. Give Before You Receive

“To form a relationship with another person, you first need to show them how they’ll benefit,” says professional relationship development expert Keith Ferrazzi, author of “Never Eat Alone. “You usually bring a small gift to a dinner party, so why wouldn’t you offer a potential ally a token of generosity when you meet?” The gesture can be as simple as forwarding a relevant article or providing an introduction to someone who can further that person’s own interests. Think of networking like a bank account you have to build social capital before making a withdrawal.

  1. Ask for a Strategic Introduction

If there’s a specific person you’re hoping to connect with, do some Facebook, Twitter and LinkedIn sleuthing to see if you have a contact who knows that individual directly, or at least knows someone who works for the same organization. If you can find it, a 3rd-party endorsement can give you a powerful edge.

  1. Don’t Just Collect Cards

In the game of networking, you’re going for quality, not quantity—so simply focusing on beefing up your contact list can backfire. Instead of casting a wide net, direct it toward cultivating deep personal connections. Consider creating a relationship action plan for every professional goal that you have—be it landing a new job or building your client base. Make a list of people who can be instrumental in helping you achieve that success: friends, co-workers, people you’re hoping to meet, and even individuals you admire and just follow online.

  1. Follow Up – Then Follow Up Again

After clicking with a powerful new connection, too many people drop the ball – failing to check in post-meeting and never leveraging the new relationship. The day after you make a new contact, send an email to that person. And don’t forget to maintain the connection. Keith Ferrazzi says, “In order for your relationships to become more robust, you need to ‘ping’ your network on a regular basis. “Create a schedule for keeping in touch. The frequency and depth of your interactions depends on the strength of the relationship. For casual connections, the occasional retweet or Facebook comment might suffice. For deeper ones, think along the lines of a thoughtful email or meet-up.

  1. Discover Your Contact’s Passions

Before meeting someone you’d like to develop a relationship with, do an online search to uncover what they’re truly interested in, from charities they support to any awards they’ve received. Doing your homework shows a sincere interest in the other person as an individual and not just as a business contact.

  1. Deepen Your Network Pool

The more similar someone is to you, the more comfortable it feels to connect, which is why networks are, by nature, homogenous. We tend to hang out with people like ourselves but diversity is key to growing a strong personal network. So seek relationships with totally different people who can introduce you to brand-new social clusters. Not only will you gain access to potentially influential individuals you’d otherwise might never meet, but you’ll stand out from the pack. A great way to diversify is to “network down.” Most people concentrate on networking up -building a rapport with someone higher than yourself on the ladder. But it’s also smart to connect with savvy junior people in your industry because they might end up being portals of intel that can boost your career down the line.

  1. Seek Common Ground

Here is a shortcut to fostering a new relationship with real roots: Figure out what you and the other person have in common. Focusing on the similarities between you is a quick way to develop a rapport.

Take a look at how Jimmy Fallon made it to ‘The Tonight Show’ through networking. In the span of about five years, Jimmy Fallon went from a “Saturday Night Live” alum unsuccessfully navigating Hollywood to a late night star to the host of NBC’s “The Tonight Show,” one of the most respected franchises in entertainment. It’s was not by accident. Fallon’s success is due to his intense focus on developing relationships with people who could advance his career.

While still a computer science major in school, he performed comedy at small clubs. Then Fallon interned at a local at a weekly local newspaper. His boss, Peter Iselin passed on his audition tape to entertainment agent Randi Siegel in Los Angeles. Siegel was only 26 but managed to make her way into the SNL crowd with clients like David Spade and Adam Sandler. Siegel gave him a call and was surprised to hear after introducing herself, “Randi Siegel, I know who you are!” Siegel was impressed by his knowledge of the comedy industry coupled with his enthusiasm and agreed to take him on as a client. He was so dead-set on joining SNL that he dropped out of school one semester before graduating.

Due to Siegel’s connections, Fallon was able to eventually get two SNL auditions even after bombing the first one. He was hired as a cast member in 1998. At SNL, Fallon developed the relationship that would come to define his career. SNL producer Marci Klein took a liking to Fallon and recommended that he make his way into the exclusive SNL after parties.

Fallon left SNL in 2004 to pursue a movie career, and after a few flops, he felt stuck. When the late night world started to shift, Michaels convinced Fallon to take Conan O’Brien’s vacated seat on NBC’s “Late Night” in 2009. After “The Tonight Show” drama of O’Brien’s short stint as host and Jay Leno’s return, Michaels decided that Fallon would take the renowned position. Fallon also made a point of connecting with Leno while he was host of “Late Night,” and would call him to ask for advice. Leno says their conversations gave him insight into what made Fallon so successful in such a relatively short time.

Never forget that the # 1 thing that can make the most profound impact your career is networking.

It’s a process not an event.

Make yourself remarkable and you’ll never become invisible.


The first web page went live in 1991 running on a NeXT computer at the European Organization for Nuclear Research in Switzerland. Now 27 years later, a former Amazon Alexa executive thinks websites and even applications are on their way out in as little as the next 7 years as AI is changing the way we do business.

Look closely and you’ll see that AI is insidiously changing YOUR world of work and your future employability. Coming soon, your employability will likely require you to understand the basics of what AI can do, how to allocate personnel resources, how to foster AI collaboration and understand where AI applications can be applied.

Chinese tech giant Tencent estimates that there are 300,000 AI researchers and practitioners worldwide, but there is market demand for millions – there were 9.8 times as many machine learning engineers working in 2017 than in 2012!

Forget websites. The future of e-commerce is in messaging and voice assistants. Companies like Apple, Amazon and Google already offer products that are leading the way on what’s to come.

The future of commerce won’t be found by surfing the web or an app. Soon many of the tasks that we now do via websites and brand-specific apps will be handled through messaging and voice platforms like iMessage, WhatsApp, and Alexa.


Even Amazon has laid off a few hundred employees at its Seattle headquarters as it recalibrates its staffing while hiring aggressively for its fast-growing business units Alexa and Amazon Web Services (AWS), its cloud-based business. In fact, on an annual basis, most of Amazon’s operating income derives from AWS.

Today, companies like Home Depot, T-Mobile and Discover all manage customer service using a chat-bot. No more drop-down menus, shopping carts, and or URLs. Conversation will become the dominant way that people interact digitally. The e-commerce shopping experience of the future will feature a carousel of items at the bottom of a screen where you click on the items you want and pay for them instantly using a system like Apple Pay, all tied to a single chat-bot.

whats wechat

Take a look at what’s already happening in China: https://www.youtube.com/watch?v=VAesMQ6VtK8

Global connectivity and intelligent machines have become the main drivers that are reshaping how we think about work and the skills we will need to be productive in the near future. The rise of smart machines and apps, our computational world and the globally connected world are driving change like never before. Many people are afraid of losing their jobs.


But you can change that. You can start preparing yourself for the future of work by investing in yourself and what matters to you. Building a reputation as an expert in your field with RELEVANT skills can be your career insurance.

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities?

Their secret is that they have become indispensable.

Anyone can be replaced. But to be indispensable means that you are so good and efficient at your job, that your boss and co-workers don’t want to imagine replacing you. You need to become the go-to person they count on and the one who simply gets things done. Take time now to understand how AI can make you more relevant to your employer or customers and get excited about how technology can make you remarkable!


Adaptability is just as Important as Talent

It is not the strongest of the species that survives, nor the most intelligent.
It’s the one that’s the most adaptable to change.
Charles Darwin

Job Search SEOWhen’s the last time you Googled yourself?

According to Adweek, a weekly advertising trade publication, 92% of companies use social media platforms to recruit candidates.

This is why you need to maintain an active presence on social networks, sharing new projects and asserting your voice into on-line digital conversations.

By integrating SEO strategies into your job search, you will make it easier for hiring managers to find you. Here’s how to boost your job search SEO.


Capitalize on the Power of Videos

If you create videos that have anything to do with your job (tutorials, presentations you’ve given etc.) host them on YouTube because Google owns YouTube, and your goal is to rank high on Google searches.

Use keywords and descriptions on your YouTube channel that explain who you are and highlight your job skills.

Your Videos Show Who You Are More than a Resume CanVideo Stats

Whether your video is a quick personal introduction or an in-depth demonstration of your skills, make sure to include an automated action step.

A free Mail Chimp link tied to a no-cost AirTable database will give you a great way to see who is looking at you AND offer you a way to follow-up with them.

Do you want people to email you or visit your website?

Provide that informationright inside your video. Then connect the dots.

Once you publish a video on YouTube that demonstrates you who are, embed it on your website and add it to your LinkedIn profile and signature block on your email.

Your LinkedIn ProfileLinkedin Videos

Never leave the summary field blank. Max it out to the 2,000-character limit. This is where you highlight your accomplishments rather than your formal job description. Recruiters want to see what you’ve done so they can decide if you’re a good fit for their client.

Claim a custom URL that has your name, so it looks like “linkedin.com/in/yourname” Since LinkedIn usually ranks well in organic searches, including your name directly in the URL can also help you rank well. You can also add that URL to the bio of your other social media profiles.

Be sure to edit your LinkedIn headline. It defaults to your current job title, but you can modify it. Use keywords related to your current skills and what you want to be doing with them in the future. Rather than using LinkedIn’s default of “website,” select “other” when you add links to your profile so you can label them with a specific company name or note it’s a work-related portfolio to help it stand out when someone views the contact info on your profile. If you want to make it easy on recruiters and employers looking for you, make your full profile available to everyone without requiring a login.

SEO is an On-Going Process Not a One-Time Event

There’s a lot of noise out there, so you need repeated impressions to increase your brand strength. You need to keep putting yourself out there and keep your profile fresh. This doesn’t mean producing loads of content, though. It can be as simple as adding thoughtful comments on what others have posted or written. You could also talk about leaders you admire or people whose blogs you may follow or mention a book you’re reading or an event you attended. You should also keep checking your social media feeds for what other people are saying and look for ways to periodically add value to those discussions. Just stay at it. A stale social media profile won’t help you stand out from the crowd.workflow-header



Make Great Content

Creating compelling, original, sharable content is your biggest challenge and the most important tool in boosting your SEO. Major search engines seek to deliver the best possible user experience, which means they rank sites with relevant information first.

92% of marketers say that content creation is critical effective for SEO. Align this strategy with your job search. Depending on your field, that could mean creating relevant blog posts, infographics, videos, photos or something else.

The key is to establish consistency since your content will also be more likely to be displayed on a search engine results page. Start by producing at least one quality piece of content a week and then try to increase that to a daily output.

Get Your Metadata RightMetadata

Keywords matter because they help search engines identify content on your site, as well as the content in your social media posts, and increase your search ranking.

Working keywords specific to your desired job or industry into page titles, meta-descriptions articles and tweets improves your chances of getting discovered through Google.

Adding links to your website or blog, as well as in your social media posts, also helps attract attention from search engines. Consider adding images and videos to your posts, tweets and updates. Not only are tweets shared more often when they have an image, but Facebook now favors displaying video in newsfeeds over anything else.

Just like the game Scrabble, the letters S, E and O are one point each. But the letters P and the Q get you the most points. The keywords and links you use can make or break your job search.

Make your profile remarkable and give yourself every job search advantage by using SEO to maximize your employability.

Everyone should have more than one source of income – even if you like your day job.

Being dependent on a single revenue stream makes you vulnerable.

You’re less likely to feel free to leave your job should it stop making you happy or be in a position to try out something you’ve always wanted to do….AND you never know how it could create many new options for you.

Teresa Greenway was a baker with a passion for sourdough bread. She was also a bit older and not as familiar with technology, so when her daughter came to her and said, “You should teach a class on sourdough,” she said, “How does that work? Do I rent a room at the library? Make flyers?” Her daughter said, “No, we do it online. I’ll just film you in your kitchen, you’ll talk to the camera as if you’re talking to a group of people, and we’ll put it up on Udemy.com” (a site for online courses).

Fats forward 12 months. Teresa’s bread course brought in $25,000 the first year. The next year she branched out, creating 4 other courses including one on “extreme bread fermentation”. Last year, she earned almost $85,000 with her sourdough empire.

Side hustles are more than a small thing. They realistically have the potential to change your life without the risk of losing your day job income. How do you get started?

  1. Do Something You’re Already Good At

Teresa didn’t need to learn any new skills to get her side hustle going. Her daughter helped her with the technology part. The key skills were something she already knew.

  1. Get It Going Fastdownload

A key part of a good side hustle is testing. Move fast and break things.

We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.” “Move fast and break things” is a motto that Facebook has become known for. Like Zuckerberg states, it means that if you aren’t making mistakes, you aren’t moving fast enough.

The 70% Rule

Mario Andretti, the famous Indy 500 race car driver said, said, “If everything seems under control, you’re just not going fast enough.”

download-2But exactly how fast should you move? Consider the 70% rule.  Once you’re at 70 percent, just do it. The book is 70 percent done? Launch it. The project is 70 percent finished? Ship it. You’re 70 percent sure about the decision? Make it.

If you’re editing an article, you’ll usually catch 70 percent of errors on the first sweep, 95 percent on the second sweep, and all but one percent on the third. But, importantly, as you get closer and closer to done, it starts taking much longer to make improvements.

The mistake most side hustlers/entrepreneurs make is to think, “Well, I want to do my best work, so I want to get it to 99 percent perfect” This type of thinking ignores the opportunity cost. If it takes three months to get 70 percent of the way finished, are you better off spending another 6 months getting to 99 or getting two other projects to 70 percent? Getting three projects to 70 percent is better than getting one to 99 percent.

You can’t test something you haven’t launched. You’ve got to have something to start with, ship it, and then revise. Side hustling isn’t about waiting forever; it’s about starting and changing things until something works.

“If you are not embarrassed by the first version of your product, you’ve launched too late,” says Reid Hoffman, cofounder of LinkedIn. Most entrepreneurs fail because they focus on not breaking things instead of on moving fast.

The foundation of the 70 percent principle is this: What feels risky is safe. What feels safe is risky.


The internet, defined as “the network” switched on in January 1983, is now almost 35years old. When it began, it was a decentralized, disorganized, non-commercial system. Look where it is today.

Now look at yourself. With some reasonable effort and planning, you could be making an extra $1000 month. Try things and see what works. Most of the tools are free and right in front of you.


At 70% press Go.  Your life-changing side hustle is about to change your lifeby offering you multiple stream of cash, so you can enjoy income security while other hope for job security.


downloadJob Search old calling is a phone call soliciting a job without prior contact or without a lead. People just don’t like it if strangers knock on their door (or call them) and try to sell them things that they may or may not need.

In 2007 it took 3.68 cold call attempts to reach a prospect.

In 2013 it takes an average of 3 tries.

It certainly is even more in 2017.

Only 1% of cold calls typically convert into appointments.

90% decision makers never respond to any form of cold outreach but 75% of them use social media in their decision-making.\


People are fed up with random calls from strangers. When was the last time that you were pleased when a telemarketer called to sell you an insurance? Do you really think that it’s that different when an employment candidate calls someone with whom they never had any previous contact?

Social media has changed the way we communicate with each other.

Just have a look around you the next time you are on a bus or train: the majority of people are using their phones while commuting. Of course, we still talk face-to-face and over the phone – but messaging and social media has become an integral part of the way we communicate.

www.pubexecA Forbes study showed that Gen Y and Millennials prefer using social media and instant messaging over talking with someone on the phone or in person – they will be more than 50% of the workforce by 2020.

Candidate behavior has changed as well.

They want to know who they are dealing with.

Credibility and familiarity are critical factors.

If an employer has heard of you or seen evidence of your market knowledge BEFORE you contact them via your blog or LinkedIn posts, they already somewhat know you and are much more likely to accept a conversation with or read an email from you. 

imagesConsider these 8 things to do instead:

  1. Check Who Looked at Your LinkedIn Profile EveryDay. Those people are likely to be interested in what you have to offer and have heard of you already. It would be a wasted opportunity not to get in touch with them.maxresdefault
  2. Contact Someone After They Accepted Your LinkedIn Invitation or Send You an Invite. They just told you that they are interested in whatyou are doing. This could be either via a follow-up message or a phone call.
  3. Write Value-Added Articles Related to What You Have to Offer. LinkedIn Pulse, their publishing platform is a great place to start. Focus on topics that might be of interest to an employer.
  4. Be Active on Social Media and focus on target employers hangouts.
  5. Share Updates and Other Content Regularly.
  6. Have a broad spectrum of “touch points” before you call.

The ‘view recent activity’ button on LinkedIn is a great place to start.

See what an employer posted recently – maybe you can like it, share it or leave a comment. Follow up with a LinkedIn invite and mention that you saw their post.

  1. Ask for Referrals. Don’t just get the contact details from a referral but also ask the person who gave you the referral to mention to the referral that you will be calling them.

download-1Getting a job is more about building relationships than posting your resume in 100 places. Use the tools of the Internet to turn your contacts into ambassadors of your personal brand.

Today’s “New” Tech Companies (Who Need Future Tech Employees)

As digital disruption continues to turn entire industries on their heads, companies across from insurance to transportation to fast food are not just looking into digital transformation, but positioning themselves as technology companies.

  • Ford is no longer just an auto company, it’s also a mobility company
  • Volkswagen is evolving into a software services company
  • Allstate Insurance recently launched a tech startup
  • Domino’s is as much a tech company as a pizza company.

They have gone beyond thinking of digital in terms of projects to fundamentally rethinking how digital can change their business.

Digital Isn’t Just a Thing, Its a New Way of Thinking and Doing Thingsgetty_524897688_126866

Many companies are focused on developing a digital strategy when they should focus on integrating digital into all aspects of their business, from channels and processes, data, product delivery and their culture.

One of the big trends in the payments sector is the merging of commerce and payments functionalities in the same app like being able to pay for your restaurant meal using the OpenTable app you used to reserve your table.

Of the 800 employees at Domino’s headquarters in Ann Arbor, Michigan, 400 are in technology roles, including software and analytics. 60% of Domino’s sales come through digital channels, and nearly two-thirds of those are placed through mobile devices. According to Domino’s CEO Patrick Doyle, “Customers have shown us that they want access to the brand through technology, and they want it anytime and anywhere they are no matter what screen is in front of them, whether they’re driving, in their living room or on a laptop or mobile phone.”

Here are 6 inspiring case studies of digital transformation for you to consider as you position yourself for a new job or expand your career options

1. Amazon Business served as an example of ‘digital customer’ expectations transitioning to the B2B world. It launched in2015, with over 250 million products and a more holistic marketplace for B2B companies including exclusive price discounts, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods and order approval workflows.

2. Audi changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. It allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility. At Audi City in London, sales went up 60% from the traditional Audi showroom that previously occupied the site. And they only stock 4 cars, reducing the cost of having to hold a large volume of stock that often does not match a customer’s criteria.

3. Ford was structured in 2006, as a loose confederacy of regional business centers and IT silos. From 2006 on, they moved forward with clear goals, simplifying the company’s product line, focusing in on quantitative data and quality vehicles to unifying the company as a whole. On the IT front, Ford slashed the budget by a massive 30%. Their goal was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation.

4. Lego suffered a steady decline and by 2004, it was close to bankruptcy. Reaching a tipping point, Lego started restructuring and digital transformation focused on new revenue sources coming from movies, mobile games, and mobile applications. In 2014, the first Lego movie earned $468 million with a production budget of only $60 million.

5. McCormick & Company launched FlavorPrint, an online flavor recommendation tool that visually represents consumer’s tastes. Consumers start with a 20-question quiz about eating habits and food likes and dislikes. FlavorPrint takes this data and generates personalized suggestions about recipes using algorithms. It has been dubbed “the Netflix for food” for its ability to suggest recipes based on individual’s tastes. FlavorPrint has been such a success that McCormick spun off into its own technology company called Vivanda.

6. Starbucks took a different direction while others were attempting to build a mobile app. They built an end-to-end consumer platform anchored around loyalty. The company’s main innovation is their Mobile Order and Pay app. This is fundamentally a customer-first strategy, as it addresses the basic wants of the consumer like convenience and line avoidance. Coupled with their extensive loyalty program, the app gives Starbucks the perfect venue to up-sell and market to consumers. The app also funnels back massive amounts of user data to the company, allowing them to better understand their customers’ habits and preferences.

Digital employees are growing at an astronomical rate.

Consider Chatbot growth.  It’s expanding at a 32% compound annual growth rate (CAGR). That’s much higher than the projected growth rate of the agent population.  That leads to the inescapable conclusion that fewer agents will be needed in the future as simple customer service tasks are increasingly handled by these ‘smarter’ digital employees.  You might think that workforce optimization systems, which are designed specifically to manage live agents, would become less important as more work is assumed by digital employees.  Nothing could be further from the truth.

Going forward, your awareness and the capability to utilize these tools in a business marketplace is what will make you remarkable instead of invisible. Think of yourself not just as an employee, but a transformer of processes and systems to maximize ROI by helping businesses make money, save money or solve a problem.

2fc02b8.jpgYou’ve heard the phrase “job jumper”. For many people, this phrase implies that you are unstable and not sure what you want or you’ll take any job if the money is better. However, there’s another reason why moving to a new job more frequently is a great thing for your career.

Recent research has uncovered that staying employed at the same company for more than 2 years on average, can reduce your lifetime by about 50% or more. In fact, the longer you work with one company, the greater the difference can become over your lifetime. Your largest salary increase generally occurs after 2 years with a company. After that, you’re likely to make more income from the next place you start working at. Consider this perspective.

The average pay raise in the U.S, based on historical data, shows that an employee can expect at best an annual raise of 3%.  Even the most underperforming employee can expect an average 1.3% raise. The best performers can average a 4.5% increase.  But, with an inflation rate of 2.1% based on the Consumer Price Index (CPI) published by the Bureau of Labor Statistics, the real value of your raise is probably reduced by that 2.1% CPI, leaving an average worker with a net 2.4% pay increase annually.

The problem with staying at a company for many years is that you start with a base salary and usually annual raises are based on a percentage of your current salary. It may also become more difficult to be promoted since you will likely be waiting in line behind others who are after a promotion themselves and are more senior to you.

However, there is one thing you CAN control in terms of the income we make – changing jobs. Do some research and you’ll find that the average raise for CHANGING jobs is 10% – 20%. How can this be?

download.jpgDifferent than 5 years ago, the global employment market is now desperate for skilled labor and companies around the globe are struggling to find talent. This means most skilled people are now positioned better than ever to leverage their abilities for increased pay, IF you have marketable skills AND you are electronically findable OR you have great relationships for referrals. Companies competing for talent are often expecting to pay more when hiring new talent if it means they can hire the best talent.

A recent CareerBuilder survey showed that 45% of employees plan to stay with their employer for less than 2 years. Employees leave not just for more money but often they move on just to break the diminishing value of a flat learning curve.

Consider the experience of golfer Dan McLaughlin. Never having played 18 holes of golf, McLaughlin quit his job as a commercial photographer to pursue a goal of becoming a top professional golfer by committing to 10,000 hours of deliberate practice. During the first 18 months, his improvement was slow as he practiced his putting, chipping and drive. Then, as he began to put the various pieces together, he moved into a phase of amazing growth.

Within 4 years, he had surpassed 96 percent of the 26 million golfers who register a handicap with the US Golf Association. Then McLaughlin wanted to move from the top 4 percent to the top 1 percent of amateur golfers, but S-curve math predicted his rate of improvement would decline more and more sharply over time.  Once, someone reaches the upper portion of the S-curve (around the 4-year mark) the learning curve is typically flat-lined and noticeable improvement is minimal.

Graph1.jpgThe same thing happens with a job. Somewhere between 2 and 4 years you are unlikely to continue learning new things unless you change jobs or pursue growth-focused continuing education.

Research also shows that a jump to a new company is significantly different depending on your age.

For employees 25-34, a new job means a 10% wage increase; while at 35-54, it’s only 4.9%; and just 2.2% for those 55 or older. Stay 10 years or more, and the typical annual raise is just 2.2%.  The sweet spot for changing jobs is 3-5 years.

So “owning your career” might be THE solution to make a significant difference your career path AND income.

Many employees will have had 5 jobs by the time they reach the age of 30. Learning how to navigate a new environment, position yourself for the next level of income and connect with new colleagues and bosses is vital to avoid getting stuck in a flat learning curve with raises that barely change your quality of life.

Finding ways to reinvent and take advantage of new opportunities sometimes requires taking the risk of a new job where you can learn new things and end up making more money over the lifetime of your career. The stigma of being a flaky job-hopper is quickly becoming a thing of the past, and that’s a good thing.

Changing jobs every 3-5 years used to look bad on a resume, however that stigma is fast becoming antiquated, especially as millennials rise in the workplace with expectations to continuously learn, and advance in their careers. A former chief talent officer for Netflix says job hopping is a good thing, and you should consider changing jobs every 3 – 5 years.  An employee who stays on the job and isn’t learning at a high rate is typically not as engaged, so they’re not usually doing their best work.

images.jpgDon’t be scared into longevity at your job. Here are 8 reasons to consider job-hopping:

  1. Job-hopping allows you to widen your choice of jobs, not narrow it.
  2. Job Security no longer exists Now more than ever, every job is unstable.
  3. Now it’s almost more secure to build your own unique career from scratch.
  4. Job-hopping is a precursor to the future of careers.
  5. Careers are no longer linear. You need to link many diverse positions together to build a great career.
  6. As the idea of careers shift toward more contract portfolio careers, you can get ahead by showing results quickly and providing value.
  7. When you job-hop, you can expand your network tenfold. It’s your NETWORK, not your list of positions, that will get you in the door for your next job.
  8. Get a substantial raise and a title upgrade. It’s better, and often easier, to find a new job that pays well than to try and convince your existing company to give you a raise and a promotion.

Career changing is usually a bumpy ride for everyone. If you’ve been thinking about taking the leap, but are worried about throwing yourself into the uncertainty of a job hunt, this information could be just the push you need. Job security is nice, but you could be missing out on better opportunities if you never make a change or at least explore your options.  Remember the lyrics from the song Freewill by the band Rush……621793a1b6c616446ebbb6438a81c759.jpg

Your WorldSo often in our day-to-day life, it’s easy to overlook how YOUR world is affected by THE World. Consider these trends and how they will likely impact your future and the world of work.

Trend #1 – Of all the people aged 65+ that have ever lived, 50% are alive right now.

Not only is the world becoming more crowded (the global population will soon hit 7.5 billion, and it’s also a world where people are living longer, less people are being born, more people are living alone and the nuclear family is becoming the exception not the rule. Unless something dramatic happens, demand (and prices) for almost everything is expected to rise.

The most significant demographic change is the aging population, which has serious implications for everything from health care and pensions to the world of work. In terms of workforce size, China, India, Bangladesh and Pakistan will together be responsible for almost 50% of the increase.

Trend #2 – There are now almost as many cell-phones (6.8 billion) as there are people on earth (7.3 billion).

75% of the planet owns a cell-phone and globally smart-phones are outselling PCs. In addition to mobile phones there are also 2 billion Internet users and 100 million people using Facebook every month.

What does this all mean?

  1. The movement of power is going away from companies and governments to individuals. The tools available on the Internet have given you the means of production and distribution, a combination that was only available to large companies in the past.
  2. The erosion of industry barriers. In media, there is now less distinction between creators and consumers. Consumers are creating, filtering and distributing content and there is a symbiotic relationship developing between social and professional media.
  3. Attention. The ease with which information can be created and distributed means that we are now receiving so much information and it’s becoming much harder to distinguish between what is important and what is not. Too much choice and complexity is also leading to the demand for simplicity and edited consumption in markets as diverse as retail and consumer electronics.

Stop for a moment and take a look at your job and career and see what’s happing in the world that could change your world. Maybe it’s time to add some new skills or develop an on-line brand where you can earn multiple streams of income from customers anywhere in the world.

The tools are right in front of you waiting for you to become not just a consumer, but a creator of something of value to others and discoverable by having an on-line personal brand.

Time MgtToday, looking for a job is almost a job in itself. It takes time and focus.

Sometimes it may seem impossible to find the time to give your search the attention it needs. Job search is actually a marathon, not a sprint. It’s a PROCESS that takes time and planning not just an event that you schedule.

Consider endurance athletes who plan every aspect of their day in great detail. They’ll pack their gym bag, lunch, and equipment recovery tools the night—or maybe even a full week—before each workout. They’ll check the weather to protect against any surprises the following morning. They might even sleep in their running clothes to save a few sleepy seconds the next morning.

Even after months of training, athletes don’t take chances on race day. They won’t sample a new breakfast food for fear of indigestion.  Their adherence to a strict schedule translates well to looking for a new job. How many times have you stopped to check a few emails at 9 A.M., only to look up and realize that it’s time for lunch?

Unfortunately, scheduling tools still can’t put us in two places at one time or add extra hours into our day.  It’s easy to shut down from anxiety when staring at an overflowing to-do list that somehow needs to include a ob search. Endurance athletes struggling to balance their hours-long workouts, family life, and relaxation, realize that doing something is preferable to doing nothing. Instead of scrambling to catch every ball they’re juggling, they decide WHICH balls are worth dropping.Time in seconds

Consider these techniques to become the master of your own time.

  1. Carry a schedule and record what you do and for how long during the day to see where you spend your time. You’ll see how much time is actually spent producing results and how much time is wasted on unproductive conversations and actions.
  2. Plan to spend at least 50 percent of your time engaged in the thoughts, activities and conversations that produce most of your results.
  3. Take the first 30 minutes of every day to plan your day and don’t start your day until you complete your time plan. The most important time of your day is the time you schedule to schedule time.
  4. Put up a mental “Do not disturb” sign when you absolutely have to get work done. Practice not answering the phone just because it’s ringing and e-mails just because they show up. Disconnect instant messaging. response. Instead, schedule a time to answer email and return phone calls.

More often than not, research shows that 20 % activities produce 80% of your results.Lori Greiner

Figure out what those 80% are and apply them to your job search to get the best results.

Lori Greiner from the Shark Tank says,  “We all have the same amount of time in our day. How we spend our time is what ultimately defines us.”

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