Archives for posts with tag: employment

The service industry in the U.S. represents 80% of U.S. private-sector employment, or 89.7 million jobs. For many people with no defined specialty qualifications, service work is often a core part of their income while they train for highly skilled positions or earn money while they explore their career options.

Hidden with this job sector is the evolving deployment of facial-recognition / biometric systems designed to reduce the number of employees required to do service jobs and sell services/products from a centralized source direct to consumers.

Biometric technology is also becoming linked to voice systems that rely on biometric authentication to complete transactions that otherwise would be handled by a salesperson on the phone or in-person.

Consider this:5bb514fe9a4ab837125e8dbc-640-170.jpg

Take a look at this scenario in terms of time and what may eventually become AI making a purchase decision for you by selecting “the best option” based on your known preferences without the need for cash and with no direct interaction with a person.Picture1.png

As society moves toward being cashless and biometrically authenticated, in some cities homeless people are wearing barcodes around their necks in an attempt to increase donations. The organization Greater Change, gives homeless people a QR code, similar to the kind issued for online tickets. People who want to give money – but who may not have any change in their pocket – can scan the code using their smart phone and make an online payment to that person. The donation goes into an account which is managed by a case worker who ensures that the money is spent on agreed targets, such as saving for a rental deposit or for groceries.

shutterstock_1040224093-1240x827Stop for a moment and think about how this technology will change the job market as we know it. Essentially, the majority of “support employees” could be replaced by an ecommerce tied to minimal staff with the purchasing process all done from your phone. Watch this video: https://www.youtube.com/watch?v=ec77S25kuVs

Think AI and biometrics are years away – take a closer look.

Facebook’s DeepFace program can now determine whether 2 photographed faces belong to the same person, with an accuracy rate of 97.25%. When taking the same test, humans answer correctly in 97.53% of cases, or just 0.28% better than the Facebook program.

Google’s FaceNet links a face to its owner with almost perfect results.

Look to China for where the world of work is heading as it related to technology and how the business world is changing from people-based to digital-enabled.

20170619023622335In Guangzhou, BingoBox has built a network of 300 fully automated convenience stores. The free-standing glass boxes, about half the size of a 7-Eleven, stock a similar assortment of merchandise, all of it labeled with RFID tags. Shoppers scan a QR code displayed on the front of the store with the WeChat app. Selected items are placed on a counter, and an RFID reader instantly and tallies the total. Shoppers pay via a mobile phone. A scanner near the door verifies that a customer is leaving with only the goods they paid for.

 A Car Vending MachineN52WO3XCDFHURHWXD5RU2S36NE

Instead of having to go from dealership to dealership see the new models, a prospective buyer can schedule a test drive at their convenience by going online to pick up the vehicle at a Ferris-wheel-like vending machine built by Alibaba. The structure holds 30 automobiles in a stack—including models by BMW, Ford and Volvo. The fee for a three-day test drive is only a couple of hundred yuan (less than $50), but the security deposit can go up to the thousands.

ab9507c9-c0b8-45e9-b454-f71b6e6c414dThe Return of the Automat

In the Zhejiang province famed for its sticky-rice dumplings, has equipped its outlets with an Alibaba-powered technology that allows a diner to order food on their mobile phone or a screen at the entrance of the restaurant and then pick up his meal from lockers connected to the kitchen. When his food is ready, the customer receives a notification on his phone with a locker number. The cubby clicks open as they approach. Drinks are dispensed from smart vending machines that look like refrigerators that are unlocked by scanning a QR code on the door with a phone. After the customer closes the door again, the app automatically charges them for the bottles he takes by reading radio-frequency identification (RFID) tags attached to the drinks.

Types of Biometric Devices

download.jpgRetina Scanner – These scan the unique biometric pattern in each person’s iris, and match it against a certain number of unique identifying marks that set every person apart from everyone else. Iris scanning and retinal scanning are both used to identify a person according to their unique pattern, but they tend to be far costlier and more complex.

Finger Print Scanner – As far as price goes, the fingerprint scanning is on the lower end of the scale. The cheapest fingerprint scanners are the ones that only scan the actual print, though the costlier ones actually scan the presence of blood in the fingerprint, the size and shape of the thumb, and many other features. These costlier systems actually capture a 3D image of the fingerprint, thereby making it much more difficult for the fingerprint to be counterfeited.

FBI_Face_Recognition1-225x150.pngEach person around the world has a distinctly unique face, even two twins that the human eye cannot tell apart. It may be something as small as the slightly different placing of the eyebrows, the width of the eyes, or the breadth of the nose. There are certain markers that enable these biometric recognition scanners to instantly identify the uniqueness of each person scanning their facial features, thus enabling the device to ensure that only the single person with the correct bone structure and feature placement can gain access.

images.jpgEvery person in the world has a unique voice pattern, even though the changes are slight and barely noticeable to the human ear. However, with special voice recognition software, those tiny differences in each person’s voice can be noted, tested, and authenticated to only allow access to the person that has the right tone, pitch, and volume of voice. It’s surprisingly effective at differentiating two people who have almost identical voice patterns.

As the adoption of biometric technology increases, it may decrease service related jobs but also create higher skilled work mainly in the area of software engineering, production, testing, implementation and maintenance of biometric systems.

Today’s workers are faced with a unique challenge: maintaining strong employability in a job market that’s constantly changing and evolving with new industries and technologies.

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The U.S. Department of Labor reports that the average U.S. worker changes jobs every 4.6 years, making it more important than ever to be able to adapt to new career needs as industries change. If you’re a service industry worker now, anticipate the need to upgrade your technical skills to enhance your employability.

Regard of what you do for a living, ensure your financial security by being relevant for work that is in demand and have skills that you have “reality verified” as marketable and in demand in a career field that interests you.

Finding a job is no easy thing, and even though technological advancements have seemingly made the process easier and more user-friendly, in many cases it’s more complicated than ever before. Job boards on the internet might seem like an easy way to get your resume out there, but it’s just as easy to be overlooked.

As job seekers and recruiters continue their searches a new tool is quickly rising to the top as a way to find the best people for the right positions: Big Data. Knowing how big data is being used now for recruiting and job searching can give people an advantage over the competition.

Think of how many people apply online for a position when a business posts on a job board. Some companies receive thousands of resumes for a single opening, so it’s understandable that qualified candidates can fall through the cracks. With such a deluge of resumes, companies are applying big data analytics practices to a field of prospective job seekers.

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Big data, however, goes much further than search queries and talent management systems.

Many businesses are actually developing profiles on people based upon their social media presence. This even applies to people who aren’t actively searching for a job.

Businesses build their own resumes of candidates by identifying details from people’s social media profiles on Facebook, LinkedIn, Twitter and other sites. From these profiles, companies use big data tools to identify patterns of behavior, interests and skills that are qualifying factors for current and future job openings. If the targeted individual isn’t looking for a job at the moment, businesses will likely keep them on file for future reference.

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With social media playing such an integral role in big data recruitment, job seekers need to do what they can to manage their profiles with the intent of gaining a job in mind. That means using your social media presence to emphasize your work-related skills and demonstrating your abilities.

Curating your profiles also requires you to engage in discussions with other people in your field of choice, showcasing your thoughts and opinions and helping direct discussions. Using this process, you may even become known as a thought leader, someone to turn to when others want an expert’s opinion.

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The bottom line: You need to put yourself in a position to take advantage of big data and utilize it to get noticed. The more understanding you have of how big data is affecting job searches, the faster you can get it working for you.

A study just released by Lever, a hiring management system used by small and mid-sized companies around the world describes how 600 of their clients hired 15,000 people – the real surprise in that 1.5 million people applied for these 15K jobs – only 1% of the total.

If you’re a job seeker this may seem like finding a job is a long-shot, however, taking a closer look at the numbers tells a different story.

  • The odds were worse for people who applied on a job board – 130 to one – yet 48% of their jobs were filled this way. Although it’s inefficient, it is a major source of hires.
  • Dollarphotoclub_68328671.jpgGetting referred was the best way to get a job. It only took 12 people to hire someone this way. This is 10X better than applying. According to the Lever data only 14% of all jobs were filled by referrals.
  • Only 4% of all hires came through a recruiting agency but in these cases the company only needed to see 25 people to hire one person.
  • This direct sourcing approach represented 34% of all hires and its recruiters needed to screen 65 people to yield one hire.

For more senior-level staff and mid-management positions. less than 20% are filled via people who apply online, 40% are referrals (including recruiting firms and staffing agencies) and 40% are direct sourced.

Consider these insights:

  1. Mix it up. Go narrow and deep rather than broad and shallow. Use a mix of all the techniques. Idea: Find 20 jobs every week you think look interesting and narrow this list down to the best five. And then only apply to 2-3 of them you’re perfectly qualified to handle. But don’t just wait to hear if the company is interested. Instead use the backdoor to get an interview. This means finding someone in the company who can get you a referral to the hiring manager.
  2. navigation-2-square.jpgGet found. Reverse engineer your LinkedIn profile and online resume to make sure recruiters can find it. When they find it make sure your major accomplishments and track record are instantly visible.
  3. Bypass screeners. If you get an onsite interview the chances for getting a job are (10%) regardless of how you were initially found, with one exception. For referrals it’s twice that at 20%.
  4. 20151111140508-social-media-icons-iphone-network-business-communication-web.jpgBuild a true network.Networking is getting people who can vouch for your abilities to recommend you open jobs they know about. In parallel, actively participate in business and groups where people in your field hang out. Recruiters review these online listings to get referrals.
  5. Build a reverse network. Take calls from recruiters. Listen to what they have to say and then provide a great referral. They will pay you back with future interviews.
  6. Force a discovery interview. If you do ALL of the above, you will probably get an interview. But the likelihood you’ll get an offer is still only 10% unless you’ve been referred, increasing your odds by 20%.

To increase your odds of getting an offer you need to make sure you’re being interviewed accurately. Ask the interviewer about some of the big tasks the person hired will likely be assigned to handle. Then give detailed examples of work you’ve accomplished that’s most comparable and you’ll likely be invited back as a finalist.

Ultimately you need to commit to doing what other candidates aren’t willing to do. That’s how you stand out. Consider these tips:

  1. Find the company you want to work for.

Many job seekers respond to as many job postings as possible, hoping the numbers will be on their side. But shotgun resume submissions result in hiring managers sifting through dozens of candidates to find the right person.

To show the hiring manager you are the right candidate, you have to do the work. Instead of shot-gunning your resume, put in the time to determine a company you definitely want to work for in terms of the job and cultural fit.

  1. Preparing-To-Sell-Your-Company.jpgReally know the company.

You can’t possibly know if you want to work for my company unless you know a lot about the company; that’s the difference between just wanting a job and wanting an actual role in a business. Check out management and employees on social media. When you know the people, you know the company. Learn as much as you can, then leverage that knowledge.

  1. Determine how you will make an immediate impact in the role.

Training takes time, money and effort. An ideal new hire can be productive immediately. While you don’t need to be able to do everything required in the job, it helps if the company can see an immediate return on their hiring investment. (Remember, hiring you is an investment that needs to generate a return.) Identify one or two important things you can contribute from day one.

  1. torn-paper-Show-me.jpgDon’t just tell. Show.

Put what you can offer on display. If you’re a programmer, mock up a new application. If you want a sales position, create a plan for how you’ll target a new market or customer base, or describe how you will implement marketing strategies the business doesn’t currently use.

  1. Use a referral as a reinforcement.

Business is all about relationships.  Knowing that someone we trust is willing to vouch for you is a data point that often tips the decision scale toward giving you an interview, and even giving you the job.

  1. i-am-the-one-who-knocks.jpgBe the one who knocks.

Don’t wait to be called for an interview. Don’t even wait for an opening to be posted; after all, you’ve identified ways you can immediately help the company you want to work for. Approach people right and they will pay attention.

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The key to success that wins in the job market is knowing your audience. Define how you can help a company fix real problems in their market, after you understand their world and their perspectives, you can validate these findings with a mix of empirical or intuitive thinking – that’s what will get you hired.

 

Some large companies receive as many as 4.5 million resumes annually. Others get 10 million applications every year. Obviously, only a tiny fraction of these applicants can get hired. Finding a new job can be a job unto itself: perfecting a resume, scanning career websites, networking among friends and acquaintances. Job searches of the future need to be a completely different experience, with technology doing most of the heavy lifting. I predict a job-hunt landscape that will look very different just a few years from now.

The Job Boardimages

About 65% of people look for new jobs within 91 days of being hired at a job which suggests matchmaking in the search for work may be less than perfect. Those imperfections can only be fixed with data—and lots of it. The sheer amount of information on job skills, salaries and user tendencies makes matching people to positions simply impossible without using AI to crunch the numbers. the Indeed.com job board generates an average of 25 terabytes of data every day.

Skills Above All

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Skills testing is the centerpiece for CodeFights, a four-year-old San Francisco-based firm that offers tech workers a platform on which to practice their coding skills and to demonstrate those skills which are

scored and rated on the CodeFights platform. This system of skills-based recruiting opens doors for programmers based largely on their proven talents and offers recruiters a true picture as to what a prospective hire can actually do. There are so many data points to consider: skills, salaries, location, personality, experience, company culture, inaccuracies in resumes or job descriptions.

Job search platforms or services will ultimately become education hubs, offering skills-building services that also rate proficiency, making it easier for job-seekers to prove their quality to employers, with whom they would be matched.

A Layer of Testing

0000-Skill Testing Question

Assessing skills specific to various industries is the name of the game for Harver, a five-year-old firm based in Amsterdam. Its specialty is having job applicants go through a testing process—chosen by hiring companies—that gauges whether they are a good match for a given position. The firm has made deals with Netflix, Booking.com, OpenTable and Zappos. It’s impossible to predict whether someone would stay in the job and do it proficiently so the firm designs algorithms and testing processes with recruiting clients to predict a good match for a job. 

A Deeper Knowledge Equals EfficiencyPicture2.png

AI and machine-learning allow services like Indeed to make predictive assessments of factors such as what a salary should be. Calculations hone in on what wages would be appropriate for a particular job, in a specific location, or at a specific company. Exact job title also comes into play.

As for the future, job seekers will likely see a reduction in their research time while looking for work. As AI and machine-learning develop in the field, a service like Indeed should be able to suggest new, much more compatible opportunities based on a job seekers’ work experience, skills, salary, interests and location. A career-focused AI should also tell job seekers whether they are being paid fairly at their current job, with a high degree of accuracy, compared to others in their line of work. Consider this:

  • In China, where there aren’t enough radiologists to keep up with the demand of reviewing 1.4 billion CT scans each year to look for early signs of lung cancer. Radiologists need to review hundreds of scans each day which is not only tedious, but human fatigue can lead to errors. Infervision trained and taught algorithms to augment the work of radiologists to allow them to diagnose cancer more accurately and efficiently.

 

  • Picture1.pngMusic-generating algorithms are now inspiring new songs. Given enough input—millions of conversations, newspaper headlines and speeches—insights are gleaned that can help create a theme for lyrics. There are machines such as Watson BEAT that can come up with different musical elements to inspire composers. AI helps musicians understand what their audiences want and to help determine more accurately what songs might ultimately be hits.

 

  • Using natural language processing, machine learning and advanced analytics, Hello Barbie listens and responds to a child. A microphone on Barbie’s necklace records what is said and transmits it to the servers at ToyTalk. There, the recording is analyzed to determine the appropriate response from 8,000 lines of dialogue. Servers transmit the correct response back to Barbie in under a second, so she can respond to the child. Answers to questions such as what their favorite food is are stored so that it can be used in conversation later.

 

  • The AI tech revolution has hit farming as well, John-Deere-Machine-Sync-1and John Deere is getting data-driven analytical tools and automation into the hands of farmers. They acquired Blue River Technology for its solution to use advanced machine learning algorithms to allow robots to make decisions based on visual data about whether or not a plan is a pest to treat it with a pesticide. The company already offers automated farm vehicles to plough and sow with pinpoint-accurate GPS systems and its Farmsight system is designed to help agricultural decision-making.
  • UK news agency Press Association partnered with news automation specialist Urbs Media to have robots write 30,000 local news stories each month in a project called RADAR (Reporters and Data and Robots). Fed with a variety of data from government, public services and local authorities, the machine uses natural language generation technology to write local news stories. These robots are filling a gap in news coverage that wasn’t being filled by humans.

 

    • Epcot-MagicBand-Scan-620x330Google is using AI and satellite data to prevent illegal fishing. On any given day, 22 million data points are created that show where ships are in the world’s waterways. Google engineers found that when they applied machine learning to the data, they could identify why a vessel was at sea. They ultimately created Global Fishing Watch that shows where fishing is happening and could then identify when fishing was happening illegally.

 

  • Even Disney is getting even better thanks to big data. Every visitor gets their own MagicBand wristband that serves as ID, hotel room key, tickets, FastPasses and payment system. While guest enough the convenience, Disney gets a lot of data that helps them anticipate guests’ needs and deliver an amazing, personalized experience. They can resolve traffic jams, give extra services to guests who may have been inconvenienced by a closed attraction and data even allows the company to schedule staff more efficiently.

In the span of less than 20 years, job hunting will have evolved from newspaper want ads to online job boards to social sites like LinkedIn to AI powered headhunting. Experts in the recruiting field agree that AI can help streamline the connection between employer and candidate. With the vast amounts of data collected on skillsets, job titles and salaries, AI can help job boards like Indeed make accurate predictions on hiring competition and compensation. It helps cut down on the research time for job seekers and helps employers find qualified candidates faster.

 

Have you ever wondered how some people are able to achieve Unknown-1amazing success while others work just as hard but achieve very little? What’s their secret?

It’s consistency – building small “meta habits” that you engage in every day that keep you focused on your highest priorities.

To be consistent means to focus on the present moment while maintaining a long-term view that helps you measure your results and the impact of your daily actions. Consistency is about repeating the same actions (habits) over and over again, getting feedback from these actions and adjusting them to help you stay on track as you work towards your goal.

Even though the concept of staying consistent seems very simple on the surface, most people struggle with this idea. They find it difficult to stay consistent because there are just too many distractions. People are simply not focused, committed or disciplined enough to stick with something in the short-term for long-term results.

Keep in mind that consistency is not just about REPETITION. It’s also about EVOLUTION.

It’s not about mindlessly repeating an action over and over again. It’s about learning, growing and adapting your actions that can help lead to incremental improvements over an extended period of time. 

UnknownPreparing Yourself for Consistent Action

Before you begin taking consistent action, it’s important that you mentally prepare yourself by first establishing a goal that you would like to achieve. Then reverse engineer your goal by progressively moving from the end outcome to the present moment backward step-by-step. Take a deep look at your goal to get an understanding of how all the steps and pieces came together over time.

It’s also important to identify specific timeframes you will be working with that will keep you on track as you work toward your goal. With timeframes in place, you will work with more purpose and a sense of urgency.

There is, however, one additional question you need to be asking yourself.

What repetitive activities should I STOP doing? 

Often it’s not only what we focus on or do that matters,images

it’s also what we AVOID doing that makes all the difference.

Consider for a moment the act of reading a self-development or business book for 30 minutes a day. This might not seem like a lot but reading 30 minutes a day over the course of a week is only a 3.5-hour commitment. And in 12 months, you will have read for 182 hours.

In fact, it might seem that you have gotten very little value over the first few weeks or months. Slowly but surely the seeds of new thoughts and ideas are laid, and over time you will make more and more associations and connections between what you were reading and what you already knew.

Surprisingly over time, you will have created a series of “aha” moments where suddenly everything becomes crystal clear. It was as though you suddenly woke up and saw your life and circumstances in a brand-new light.

As a result, you ended up making a different set of choices and decisions that led you down a very unique path, and your life has been transformed. And to think that it all started with just 30 minutes of reading time a day. This is the power of consistency over a period of many months and years.

Maybe you won’t even see much of a difference over the course of several months. However, over an extended period of time (sometimes over many years), as you accelerate your momentum, there will be a noticeable difference. And then one day you will look back where it all started in disbelief at the progress you have made.

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Imagine a leaky faucet. Regardless of how you hard you twist the knob, it still drips. One drop at a time. Incessantly – drip, drip, drip. But put in the right environment and given enough time, that same dripping with that same consistency, can have an immense amount of power. That’s how canyons are made. Not all at once, but through the power of consistency.

the compound effect

Author Darren Hardy, thePublisher of Success magazine has written the ‘The Compound Effect’ to explain how we can achieve massive results in our lives through daily consistency. Making a small, consistent and insignificant action each day can generate incredible results in our lives.

Consider this.

Mai Li was studying to be a professional ballerina when tragedy struck – she lost her right arm in a car accident. For many years she was distraught, but then she met Zhai Xiaowei who as a child had lost his left leg to a tractor.

Mai had a vision that the two should dance together, but Zhai was reluctant because he had never danced before. Mai convinced him to give it a try and the two practiced every day for a year from 8am to 11pm. Zhai dropped Mai over a thousand times.

They were the first handicapped couple to enter the CCTV (China TV) national dance competition and ended up winning a Silver medal with a 99.17 score, and the highest audience vote ever.

Take a look at what Mai Li and Zhai Xiaowei consistent effort (habits) achieved. https://www.youtube.com/watch?v=LnLVRQCjh8c

The choice is yours to make.

So, what will you choose to focus on today that can change the course of your destiny, your job and your life?

Job seekers today are facing a never before seen employment marketplace with new rules and new technologies. There is a new mindset that is required to be successful in today’s employment market – unless you’re remarkable you’re invisible. Gone are the days were you could just post your resume on-line and wait for a call.

Consider adding these components to your job search.

1) Share Stories Not Facts. There’s an old adage in sales and marketing that stories sell and facts tell. People can relate personally to stories. The more you know about the company and person that you are interviewing with, the better off you will be.

2) Present Solutions. An employer wants to hire someone to solve a particular problem. Either they don’t have enough of something or they want to fix/change something. And if they had all the solutions then they wouldn’t need you. So after you have thoroughly researched and analyzed the company, its culture, the competition, the industry and the people you are interviewing with, you need to know what potential solutions they may need and be able to communicate your ability to solve them. Any employer worth working for will be completely impressed not only by your research but by your diligence.

3) Be Proactive. Most people don’t want to put forth the time and effort to do what they need to do to secure an interview and a job. The vast majority of jobs are attained by active networking – not by posting your resume on-line or applying for job after job. Yet most people are not willing to do what it takes to establish and nurture the right networks. Focusing on building relationships can mean the difference between having or not having network contacts and ultimately getting a job.

4) Be Interesting. Surveys of recruiters and HR managers show that the #1 trait that job seekers lack is high energy. People want to be around other people who are upbeat, exciting and at the very least, energetic. If you’re not excited about what you have to offer, why should anyone else?

5) Speak multiple languages. People get information in 3 ways; Auditory, kinesthetic and visual. Auditory learners can grasp information just by you talking to them. Visual learners need some form of pictures or stories to create the picture before they “get it”. Kinesthetic learners need to be an active participant before the information gets through to them. Most people are visual. Why do you think that Google paid big dollars for YouTube? Because video appeals to the masses in a way that written text never could. Try to appeal to an interviewer’s preferred style. It’s difficult to be sure what the interviewer prefers, so ALWAYS make an effort communicate in all 3 styles.

6) Don’t Be A Quitter. Most people quit too soon. Studies show that 81% of professional sales people take 5 calls to close a sale. However, 90% give up prior to making that critical 5th call (48% quit after the first call and another 24% quit after the 2nd call).

7) Have A Remarkable Resume. Your resume won’t get you the job or interview but it can lose it for you. Make an investment in a resume prepared by a professional. You need to work with someone who knows what employers want and can make your resume sell, not just tell. The # 1 reason someone initially reviews your resume is to rule you OUT!

8) Be A Giver Not A Taker. If you are always looking for what a company is going to do for you and what your benefits will be, then you are thinking backwards. Everyone’s favorite radio station is WIIFM (what’s in it for me). Focus on what you can do to help the employer as a solution provider instead of a job searcher.

9) Be Prepared. For every minute you spend planning, you save 10 minutes in execution. That’s a 1000% return on your energy. Remember that more often than not, “Chance Favors The Prepared Mind”.

It’s a buyer’s market so you better have the right product.

Now more than ever, make your job search a process, not just an event.

90% of job searchers post their resume on-line and wait for a call.
10% of job searchers build relationships.
Most jobs are filled through referrals and relationships with people.
Focus on people, not postings, and the results may surprise you.

social-sharing-button

It’s hard to believe that it’s been over 10 years since Netflix and Zipcar changed the economy to a shareable consumption model that has become a compelling alternative to traditional forms of buying and ownership.

Now many consumers are choosing shared access over ownership.

The effects of the global economic crisis, environmental issues and the expansion of a globally connected social web have created a new generation of businesses and jobs that are changing the “world of work”. In the job market, the world is going from “having a job” to “doing a job”. Companies are essentially “renting” employees as contractors when they need them instead of “owning” them as full-time employees.

Take a look at how even businesses are changing to reflect this ”renting mentality”.

Consider AirBnB. Back in 2007, Gebbia and Brian Chesky were recent graduates in need of extra cash to pay their rent. On a whim, they built a website offering attendees of a design conference a place to stay in their apartment on an air mattress and included a home-cooked breakfast. Encouraged by the experience, they decided to build a web platform where booking a room in a person’s home anywhere in the world was as easy as booking a hotel room. AirBnB is now in more than 8,000 cities and rents houses, castles, cars and yachts.

Zipcar, now owned by Avis, convinced people that they could avoid car ownership and enjoy the perks of access without inconvenience. Now companies like Uber, RelayRides and Getaround don’t own any cars like Avis, they simply enable the sharing of autos owned by individuals. Essentially they have “re-purposed” products/services by enabling them to be shared via web access.

German car manufacturer Daimler (they make Mercedes) is also developing this new business model into a part of its core business. Daimler AG distributes 100 vehicle models in 200 countries worldwide. Its Car2Go service is similar to Zipcar’s, except that it doesn’t require a reservation or a two-way trip. Car2Go’s mobile app allows a person walking down the street to locate a Smart car and access it immediately via a windshield card reader and PIN number, drive it anywhere locally, and leave it there for someone else to use. Daimler has also started developing apps that work for any car, not just a Daimler-made vehicle to capture this new model of transportation access.

  • Why buy a second home when you can rent a chateau in France on Airbnb for $300?
  • Why hire a chauffeur when they don’t come with an Uber app that tracks their relative location to yours and can be used for a quick pick-up for a 2-mile trip to the dentist?
  • Even owning the music of your favorite music artist is a lot less appealing when you can stream it immediately on or offline with Spotify and without taking up any space on your hard drive.

These business examples make a compelling case for why you to need make yourself a web-enabled personal brand. Many employers are evolving their businesses model where shared employee access makes more economic sense than employee ownership. This is not a niche trend led by web-based companies. It’s quickly becoming the new way of doing business using the globally connected social web.

To ensure your income security and marketability, take time now to assess how you can become a part of this rapidly changing business mindset. Study the tools of the Internet that essentially offer you the capability to reach an “income market” beyond a reasonable commuting distance from your home.

As a Boy Scout, I earned a marksmanship merit badge demonstrating that I could safely use a gun and hit a target. However the most valuable lesson I learned, has changed the way I think about business and my career today – To hit a moving target you have to LEAD the target and anticipate where it’s going. Flexibility to change course, accessing the power of the Internet and looking for what lies ahead have become the key factors in ensuring your economic security as it relates to your job. Perhaps the word job should be changed to “income stream” to highlight the importance of having multiple income streams coming from many customers (employers).

Changes are coming quick and they are inevitable.

Start NOW to make yourself a SHAREABLE web-enabled personal brand.

The opportunity of a lifetime is right in front of you. Go for it!

The Little Guy

The mass production of standardized products fueled during the past industrial economy brought high productivity and low costs to consumers.

Now with our information-rich digital economy, technology is eroding the power of large-scale mass production and moving us quickly into a world where millions of small producers offer unique services/products. Consumers are becoming less interested in mass produced things.

3D printing, mobile apps, cloud computing and collaborative work technologies are making the “digital economy” economically feasible to almost anyone with Internet access and offering you the capability to deliver unique products/services globally.

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better.

By exploiting the vast audience afforded by the Internet and taking advantage of cloud-based platforms/tools now available to startups, Small is becoming the New Big.

Take a look at Airbnb. It’s the online marketplace allows people to list, find and book accommodations globally offering over 600,000 accommodations in 34,000 cities and 192 countries. Founded 5 years ago, Airbnb is now on target to become the world’s largest hotelier! Watch for the evolution of companies like Airbnb to transform many industries and related jobs in the next few years.

Now companies can be launched without a massive investment in personnel and an IT infrastructure and can quickly get to market to compete with mid-sized to large companies. By buying specialized services, in customized form and at modest cost, companies can create unique products and find buyers globally. Hyper-niche market companies can now access customers using platforms like Etsy to sell across the world.

Global competition continues to drive large companies to aggressively focus on productivity and leverage technology innovations to get work done with fewer employees. As a result of these changing corporate infrastructures, large numbers of people will have no choice but to invent their own jobs, based on leveraging digital markets and platforms.

The GREAT NEWS is that The Digital Economy Will Be Good for Job Growth because it opens up thousands of new market niches. Going forward, your employability is almost guaranteed if you focus on how to leverage this new way of creating income security.

Instead of looking for what jobs are available within a driving distance of your home, look for ways to capitalize on digital markets that allow you to help people make money, save money or solve a problem.

Keep in mind that your income is generally in direct proportion to the number of people you serve. Going digital can be a great way to use the Internet to reach more people and earn an income based on RESULTS instead of TIME.

For those who want to reach a large audience, a growing host of well-established companies are acting as incubators to connect you with production, manufacturing, and distribution channels.

Start NOW to learn the technology and discover the tools to build a digital infrastructure to market services or products that are remarkable.

“The Little Guy”
Now Holds The Means Of Production AND Distribution

tshirt

People are usually bad at predicting the future because everyone thinks the future will resemble the past and they have totally different perspectives of the past based on their own experiences.

Statistics genius Nate Silver recently told a story that offers us an insight into why we need to be aware of our viewpoint looking toward the future of our career path.

Radar technology was in its infancy in the 1940s. Navy planes circled the Hawaiian Islands, searching for threats by sending planes that would fly around the islands until they were low on fuel. The Japanese military knew exactly how large that circumference was, so it sent its aircraft carriers just beyond the range that the U.S. reconnaissance planes could fly so a surprise attack would be easy.

The point is that our viewpoint usually just gives us a fraction of the whole picture. There are important developments and technology that are just outside your viewpoint that, if we knew about them, they would totally change how we view the world and future employment opportunities.

Another factor is your personal history, which is heavily influenced by your own experiences. But just like the Navy aircraft, your own experiences are only a partial view of the world, altered by when you were born and your past, the equivalent of the reconnaissance planes with a limited fuel range.

Dr. Morris Massey a Sociologist, and a former professor at the University of Colorado-Boulder produced a 70’s video titled “What You Are Is Where You Were When”. An updated version https://www.youtube.com/watch?v=EZFLiQ8XkBE captures the essence of “viewpoint” not just related to what we believe, but also how it can affect how you develop your future employability.

The lesson here is that we need to continually and consciously update our viewpoint.

That’s why I have always believed that (1) Who You Hang Around With and (2) What You Read, are the 2 Key Factors In Determining Your Future.

Consider these ideas to ensure your viewpoint enhances your future success:

  1. Set aside an hour a week to browse the magazine section of your local library. Pick a magazine that piques your interest and look for insights that can offer you a new perspective related to a future career.
  1. Go to http://www.stumbleupon.com, select topics of interest and then let the site algorithms bring you to related websites with just the click of a button.
  1. Use a Twitter Keyword Tracker http://bit.ly/1oHmDaw to find articles and links to topics that will lead you to alternative career perspectives.

In computer technology, the acronym WYSIWYG translates to “What You See Is What You Get”.

Make it a habit to change what you see by taking a different route to work, rearranging your office furniture or maybe going to http://www.meetup.com to discover new friends who can offer you a new perspective on what you believe and how you think.

The world of work is changing fast. It’s time to update the software of your thinking and embrace the exciting opportunities that await you.

invest-your-precious-energy-and-talents-wisely

In 2014, finding a job is all about customization of a Personal Employment Offer and actively promoting yourself for a job.

With most job search tools free and capable of powerful research and networking, success in making a job connection will likely result from multiple factors over time, not the typical sequential process of applying for jobs and hoping to be a match.

People think the Internet has changed everything about job search but it really hasn’t. The best way to find a job is still building a track record of measurable results, marketing your achievements in a compelling way and connecting with influential people to get interviews.

All the Internet has done is give us new ways to accomplish these things on a larger scale and primarily through digital tools.

Once you recognize that job search is a process not an event, you are on your way to developing your own Personal Marketing Plan that focuses on what you can offer and represents your “employment offer”.

Ultimately you have to OWN and be accountable for keeping yourself relevant and marketable in the job market.

Consider these 6 core elements to preparing and marketing your “Job Search Portfolio” in today’s digital job market:

 

1. Video Interviewing Is Becoming A Common 1st Step In The Interview Process

The cost effectiveness and time savings has made pre-screening Skype interviews a common interviewing trend. How you handle the process can demonstrate to an employer that you are technically savvy.

Zappos candidates get a 3 part interview process. A recruiting phone/ video screen usually on Skype, a technical phone screen and a 2-part onsite interview. These assessments ensure that a candidate has the skills needed to do the job and they are a culture fit for the company. Interviews are carefully constructed to determine if the applicant is technically qualified, will fit into their corporate culture and wants to truly work with the Zappos team versus just want a job. Interviewers pay close attention to the types of questions applicants ask during the video interview and during a tour of the Zappos corporate office. They are looking for a genuine interest and excitement, not just a good resume.

2. Cover Letters Matter

The cover letter is not dead. It is your best opportunity to match your experience, education and skills to what the employer is looking for.  Tell the employer what you have related with what THEY need and BE SPECIFIC! Generic covers are a thing of the past. Forget about the concept of applying for a job and FOCUS ON BUILDING RELATIONSHIPS with Hiring Managers from companies you want to work with.

 3. Create an “Interview Portfolio”

You need to put together a branded presentation that you take to an interview. Developing an interview presentation prepares you for an interview and makes you stand out from your competition by clearly defining how you can help an employer make money, save money or solve a problem.

 4. Customize Your Resume and Cover Letter

Personalize your resume and cover letter for each job you apply to. Online applications make it easy to apply to lots of jobs using the same resume but take the time to consider each job individually and customize your resume (employment offer). Keep in mind that unless you’re REMARKABLE, you’ll be invisible.

5.  Know Your Target Employers

Identify your “target market” by developing a list of companies you want to work for and then research the companies with the specific goal of identifying people to contact within the company. In today’s competitive job market, targeted networking and ongoing marketing are more crucial than ever. Don’t look for what’s available, go after what you want!

6. Make Your Job Search an Investment

Invest the time to architect the lifestyle you want tied to multiple streams of income. Forget about employment security – think INCOME security. Develop a strategy to truly build a career that is satisfying and offers you income as fuel to get what you want and enjoy a REMARKABLE life.

Make your discovery of income security a process that leads you to building great relationships and referrals.

starbucks_1

Think about the brand of coffee that you were drinking 5 years ago.
More than likely, it was a well known brand advertised on TV priced at $4.29 a pound.

Then along came Starbucks where you went with your friends to socialize.
The coffee was more expensive but you decided that the experience was worth the price.

Eventually Starbucks started selling their coffee in grocery stores and one day you saw it on sale for $6.29/lb. You bought a bag and enjoyed 2 weeks of premium coffee at your home. Then a bag went back up to the regular $8.95 / lb. and you had to decide – continue with a cup of Starbucks or go back to your value brand?  A premium brand coffee was your new standard – time for an upgrade.

Notice how your buying decisions were small enough that you were able to update your standard of coffee one small step at a time without really thinking about it. Issues related to cost or your need to save money probably never came into your mind. And once you started drinking the premium coffee, you essentially decided that you would never go back to a value brand. Somehow you found a way to adjust your buying options to enjoy the taste of a cup of Starbucks.

The gap between what you wanted and what you settled for was small enough to allow you to upgrade without having to make any radical changes. Little upgrades became your new standard and a better standard.

Amazing success for most people never happens because they try to make changes that are too big. Once you decide what you want, do something each DAY that gets you closer to your goal. One day you start a blog, then you start getting ideas to write a book and then before you know it, you are planning a speaking tour reaching out to people directly to help them reach their goals.

Realize that SMALL steps to reach your goals are the secret.

Drinking premium coffee offers another insight. Once you tasted a great cup of coffee, it’s unlikely you will go back to a value brand.  As you improve your standard of living as a result of reaching your goals, you are essentially preparing yourself to resist regressing back to where you were when you started.

A Starbucks competitor used a great marketing slogan in the 1990’s – “Life’s too short to drink lousy coffee!” The implied message is still valid. Decide TODAY what you want out of your life and more specifically your career. Then write down the steps to get there starting with simple DAILY goals that will become something AMAZING in the next 6 – 12 months.

The next time you’re sipping a cup of coffee, realize that Starbucks has 17,009 stores in 50 countries, including 11,000 in the US, 1000 in Canada and 700 in the UK. Starbucks was founded in 1971 by an English teacher, a history teacher and a writer. Last year the company generated $10 billion in revenue. Not bad for a goal of selling a cup of coffee to one customer at a time.

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