Archives for posts with tag: entrepreneur

The Little Guy

The mass production of standardized products fueled during the past industrial economy brought high productivity and low costs to consumers.

Now with our information-rich digital economy, technology is eroding the power of large-scale mass production and moving us quickly into a world where millions of small producers offer unique services/products. Consumers are becoming less interested in mass produced things.

3D printing, mobile apps, cloud computing and collaborative work technologies are making the “digital economy” economically feasible to almost anyone with Internet access and offering you the capability to deliver unique products/services globally.

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better.

By exploiting the vast audience afforded by the Internet and taking advantage of cloud-based platforms/tools now available to startups, Small is becoming the New Big.

Take a look at Airbnb. It’s the online marketplace allows people to list, find and book accommodations globally offering over 600,000 accommodations in 34,000 cities and 192 countries. Founded 5 years ago, Airbnb is now on target to become the world’s largest hotelier! Watch for the evolution of companies like Airbnb to transform many industries and related jobs in the next few years.

Now companies can be launched without a massive investment in personnel and an IT infrastructure and can quickly get to market to compete with mid-sized to large companies. By buying specialized services, in customized form and at modest cost, companies can create unique products and find buyers globally. Hyper-niche market companies can now access customers using platforms like Etsy to sell across the world.

Global competition continues to drive large companies to aggressively focus on productivity and leverage technology innovations to get work done with fewer employees. As a result of these changing corporate infrastructures, large numbers of people will have no choice but to invent their own jobs, based on leveraging digital markets and platforms.

The GREAT NEWS is that The Digital Economy Will Be Good for Job Growth because it opens up thousands of new market niches. Going forward, your employability is almost guaranteed if you focus on how to leverage this new way of creating income security.

Instead of looking for what jobs are available within a driving distance of your home, look for ways to capitalize on digital markets that allow you to help people make money, save money or solve a problem.

Keep in mind that your income is generally in direct proportion to the number of people you serve. Going digital can be a great way to use the Internet to reach more people and earn an income based on RESULTS instead of TIME.

For those who want to reach a large audience, a growing host of well-established companies are acting as incubators to connect you with production, manufacturing, and distribution channels.

Start NOW to learn the technology and discover the tools to build a digital infrastructure to market services or products that are remarkable.

“The Little Guy”
Now Holds The Means Of Production AND Distribution

In today’s business world, starting your own business or building your own brand can be challenging. Most solopreneurs (solo-entrepreneurs) find that the most difficult thing is getting customers. Sales and marketing takes time and money and without investing in promoting your product or services, the growth of your business may take years to generate significant profits. Consider an often overlooked secret to making your personal brand a success. It’s the “The Remora Mindset”.

The concept of affiliated marketing, pop-up stores and synergetic relationships are a lot like the Remora, a tiny fish that has a modified organ with slat-like structures that open and close to create suction and take a firm hold against the skin of larger marine animals. The remora benefits by using the host as transport and protection and feeds on food dropped by the host. In exchange, the remora cleans bacteria and parasites from its connected partner. This mutually beneficial relationship allows the remora to avoid the struggles that most fish deal with on a daily basis involving looking for food and avoiding predators.  Just as a remora partners with a larger host for mutual benefits, consider partnering with a complementary host to accelerate the growth or profitability of your business or to promote your personal brand.

Here’s an example of using the power of a strategic partnership to enhance your business opportunities. Abrakadoodle is a company that offers creative art classes for children in schools, day care centers, and community programs. In 2011, they were listed by the Annual Franchise 500 as one of the Top Franchises by Entrepreneur Magazine. To expand their product offerings, they established a strategic alliance with Binney and Smith, known for its Crayola brand art products.

Abrakadoodle was looking for products of high quality that would be safe for children and that would be available nationally, so all locations could use the same materials in their classes. When they started franchising, they realized that the number of Crayola products used in Abrakadoodle classes would grow enormously. After months of negotiation, an agreement was reached between the two companies. Crayola products would be featured exclusively in Abrakadoodle classes and Abrakadoodle would be allowed to use the Crayola trademark for advertising purposes in exchange for discounts on Crayola products. Both companies benefited from their shared vision of encouraging children’s artistic creativity.

What can you do to partner with another person or business to create a win-win situation that can help you get where you want to be in a shorter time? What products or services offered by a non-competitor can complement what you offer?

Synergistic relationships may be the secret ingredient you need to compress time frames in developing your personal brand and allow you to see success much quicker than if you hope for results tied to your just own dedicated effort.

An inspirational book by Price Pritchett, You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps, is my favorite quick read book that underscores the message that working harder is not necessarily the best solution to achieve success.

Change your thoughts to change your world and discover how “The Remora Mindset” may be just what you need to go from invisible to REMARKABLE!

%d bloggers like this: