Archives for posts with tag: job search

The service industry in the U.S. represents 80% of U.S. private-sector employment, or 89.7 million jobs. For many people with no defined specialty qualifications, service work is often a core part of their income while they train for highly skilled positions or earn money while they explore their career options.

Hidden with this job sector is the evolving deployment of facial-recognition / biometric systems designed to reduce the number of employees required to do service jobs and sell services/products from a centralized source direct to consumers.

Biometric technology is also becoming linked to voice systems that rely on biometric authentication to complete transactions that otherwise would be handled by a salesperson on the phone or in-person.

Consider this:5bb514fe9a4ab837125e8dbc-640-170.jpg

Take a look at this scenario in terms of time and what may eventually become AI making a purchase decision for you by selecting “the best option” based on your known preferences without the need for cash and with no direct interaction with a person.Picture1.png

As society moves toward being cashless and biometrically authenticated, in some cities homeless people are wearing barcodes around their necks in an attempt to increase donations. The organization Greater Change, gives homeless people a QR code, similar to the kind issued for online tickets. People who want to give money – but who may not have any change in their pocket – can scan the code using their smart phone and make an online payment to that person. The donation goes into an account which is managed by a case worker who ensures that the money is spent on agreed targets, such as saving for a rental deposit or for groceries.

shutterstock_1040224093-1240x827Stop for a moment and think about how this technology will change the job market as we know it. Essentially, the majority of “support employees” could be replaced by an ecommerce tied to minimal staff with the purchasing process all done from your phone. Watch this video: https://www.youtube.com/watch?v=ec77S25kuVs

Think AI and biometrics are years away – take a closer look.

Facebook’s DeepFace program can now determine whether 2 photographed faces belong to the same person, with an accuracy rate of 97.25%. When taking the same test, humans answer correctly in 97.53% of cases, or just 0.28% better than the Facebook program.

Google’s FaceNet links a face to its owner with almost perfect results.

Look to China for where the world of work is heading as it related to technology and how the business world is changing from people-based to digital-enabled.

20170619023622335In Guangzhou, BingoBox has built a network of 300 fully automated convenience stores. The free-standing glass boxes, about half the size of a 7-Eleven, stock a similar assortment of merchandise, all of it labeled with RFID tags. Shoppers scan a QR code displayed on the front of the store with the WeChat app. Selected items are placed on a counter, and an RFID reader instantly and tallies the total. Shoppers pay via a mobile phone. A scanner near the door verifies that a customer is leaving with only the goods they paid for.

 A Car Vending MachineN52WO3XCDFHURHWXD5RU2S36NE

Instead of having to go from dealership to dealership see the new models, a prospective buyer can schedule a test drive at their convenience by going online to pick up the vehicle at a Ferris-wheel-like vending machine built by Alibaba. The structure holds 30 automobiles in a stack—including models by BMW, Ford and Volvo. The fee for a three-day test drive is only a couple of hundred yuan (less than $50), but the security deposit can go up to the thousands.

ab9507c9-c0b8-45e9-b454-f71b6e6c414dThe Return of the Automat

In the Zhejiang province famed for its sticky-rice dumplings, has equipped its outlets with an Alibaba-powered technology that allows a diner to order food on their mobile phone or a screen at the entrance of the restaurant and then pick up his meal from lockers connected to the kitchen. When his food is ready, the customer receives a notification on his phone with a locker number. The cubby clicks open as they approach. Drinks are dispensed from smart vending machines that look like refrigerators that are unlocked by scanning a QR code on the door with a phone. After the customer closes the door again, the app automatically charges them for the bottles he takes by reading radio-frequency identification (RFID) tags attached to the drinks.

Types of Biometric Devices

download.jpgRetina Scanner – These scan the unique biometric pattern in each person’s iris, and match it against a certain number of unique identifying marks that set every person apart from everyone else. Iris scanning and retinal scanning are both used to identify a person according to their unique pattern, but they tend to be far costlier and more complex.

Finger Print Scanner – As far as price goes, the fingerprint scanning is on the lower end of the scale. The cheapest fingerprint scanners are the ones that only scan the actual print, though the costlier ones actually scan the presence of blood in the fingerprint, the size and shape of the thumb, and many other features. These costlier systems actually capture a 3D image of the fingerprint, thereby making it much more difficult for the fingerprint to be counterfeited.

FBI_Face_Recognition1-225x150.pngEach person around the world has a distinctly unique face, even two twins that the human eye cannot tell apart. It may be something as small as the slightly different placing of the eyebrows, the width of the eyes, or the breadth of the nose. There are certain markers that enable these biometric recognition scanners to instantly identify the uniqueness of each person scanning their facial features, thus enabling the device to ensure that only the single person with the correct bone structure and feature placement can gain access.

images.jpgEvery person in the world has a unique voice pattern, even though the changes are slight and barely noticeable to the human ear. However, with special voice recognition software, those tiny differences in each person’s voice can be noted, tested, and authenticated to only allow access to the person that has the right tone, pitch, and volume of voice. It’s surprisingly effective at differentiating two people who have almost identical voice patterns.

As the adoption of biometric technology increases, it may decrease service related jobs but also create higher skilled work mainly in the area of software engineering, production, testing, implementation and maintenance of biometric systems.

Today’s workers are faced with a unique challenge: maintaining strong employability in a job market that’s constantly changing and evolving with new industries and technologies.

https_blogs-images.forbes.comdavidsturtfiles201601bureau-of-labor_v2-06-1200x900

The U.S. Department of Labor reports that the average U.S. worker changes jobs every 4.6 years, making it more important than ever to be able to adapt to new career needs as industries change. If you’re a service industry worker now, anticipate the need to upgrade your technical skills to enhance your employability.

Regard of what you do for a living, ensure your financial security by being relevant for work that is in demand and have skills that you have “reality verified” as marketable and in demand in a career field that interests you.

 

Some large companies receive as many as 4.5 million resumes annually. Others get 10 million applications every year. Obviously, only a tiny fraction of these applicants can get hired. Finding a new job can be a job unto itself: perfecting a resume, scanning career websites, networking among friends and acquaintances. Job searches of the future need to be a completely different experience, with technology doing most of the heavy lifting. I predict a job-hunt landscape that will look very different just a few years from now.

The Job Boardimages

About 65% of people look for new jobs within 91 days of being hired at a job which suggests matchmaking in the search for work may be less than perfect. Those imperfections can only be fixed with data—and lots of it. The sheer amount of information on job skills, salaries and user tendencies makes matching people to positions simply impossible without using AI to crunch the numbers. the Indeed.com job board generates an average of 25 terabytes of data every day.

Skills Above All

computer-support-specialist-skills-720x340

Skills testing is the centerpiece for CodeFights, a four-year-old San Francisco-based firm that offers tech workers a platform on which to practice their coding skills and to demonstrate those skills which are

scored and rated on the CodeFights platform. This system of skills-based recruiting opens doors for programmers based largely on their proven talents and offers recruiters a true picture as to what a prospective hire can actually do. There are so many data points to consider: skills, salaries, location, personality, experience, company culture, inaccuracies in resumes or job descriptions.

Job search platforms or services will ultimately become education hubs, offering skills-building services that also rate proficiency, making it easier for job-seekers to prove their quality to employers, with whom they would be matched.

A Layer of Testing

0000-Skill Testing Question

Assessing skills specific to various industries is the name of the game for Harver, a five-year-old firm based in Amsterdam. Its specialty is having job applicants go through a testing process—chosen by hiring companies—that gauges whether they are a good match for a given position. The firm has made deals with Netflix, Booking.com, OpenTable and Zappos. It’s impossible to predict whether someone would stay in the job and do it proficiently so the firm designs algorithms and testing processes with recruiting clients to predict a good match for a job. 

A Deeper Knowledge Equals EfficiencyPicture2.png

AI and machine-learning allow services like Indeed to make predictive assessments of factors such as what a salary should be. Calculations hone in on what wages would be appropriate for a particular job, in a specific location, or at a specific company. Exact job title also comes into play.

As for the future, job seekers will likely see a reduction in their research time while looking for work. As AI and machine-learning develop in the field, a service like Indeed should be able to suggest new, much more compatible opportunities based on a job seekers’ work experience, skills, salary, interests and location. A career-focused AI should also tell job seekers whether they are being paid fairly at their current job, with a high degree of accuracy, compared to others in their line of work. Consider this:

  • In China, where there aren’t enough radiologists to keep up with the demand of reviewing 1.4 billion CT scans each year to look for early signs of lung cancer. Radiologists need to review hundreds of scans each day which is not only tedious, but human fatigue can lead to errors. Infervision trained and taught algorithms to augment the work of radiologists to allow them to diagnose cancer more accurately and efficiently.

 

  • Picture1.pngMusic-generating algorithms are now inspiring new songs. Given enough input—millions of conversations, newspaper headlines and speeches—insights are gleaned that can help create a theme for lyrics. There are machines such as Watson BEAT that can come up with different musical elements to inspire composers. AI helps musicians understand what their audiences want and to help determine more accurately what songs might ultimately be hits.

 

  • Using natural language processing, machine learning and advanced analytics, Hello Barbie listens and responds to a child. A microphone on Barbie’s necklace records what is said and transmits it to the servers at ToyTalk. There, the recording is analyzed to determine the appropriate response from 8,000 lines of dialogue. Servers transmit the correct response back to Barbie in under a second, so she can respond to the child. Answers to questions such as what their favorite food is are stored so that it can be used in conversation later.

 

  • The AI tech revolution has hit farming as well, John-Deere-Machine-Sync-1and John Deere is getting data-driven analytical tools and automation into the hands of farmers. They acquired Blue River Technology for its solution to use advanced machine learning algorithms to allow robots to make decisions based on visual data about whether or not a plan is a pest to treat it with a pesticide. The company already offers automated farm vehicles to plough and sow with pinpoint-accurate GPS systems and its Farmsight system is designed to help agricultural decision-making.
  • UK news agency Press Association partnered with news automation specialist Urbs Media to have robots write 30,000 local news stories each month in a project called RADAR (Reporters and Data and Robots). Fed with a variety of data from government, public services and local authorities, the machine uses natural language generation technology to write local news stories. These robots are filling a gap in news coverage that wasn’t being filled by humans.

 

    • Epcot-MagicBand-Scan-620x330Google is using AI and satellite data to prevent illegal fishing. On any given day, 22 million data points are created that show where ships are in the world’s waterways. Google engineers found that when they applied machine learning to the data, they could identify why a vessel was at sea. They ultimately created Global Fishing Watch that shows where fishing is happening and could then identify when fishing was happening illegally.

 

  • Even Disney is getting even better thanks to big data. Every visitor gets their own MagicBand wristband that serves as ID, hotel room key, tickets, FastPasses and payment system. While guest enough the convenience, Disney gets a lot of data that helps them anticipate guests’ needs and deliver an amazing, personalized experience. They can resolve traffic jams, give extra services to guests who may have been inconvenienced by a closed attraction and data even allows the company to schedule staff more efficiently.

In the span of less than 20 years, job hunting will have evolved from newspaper want ads to online job boards to social sites like LinkedIn to AI powered headhunting. Experts in the recruiting field agree that AI can help streamline the connection between employer and candidate. With the vast amounts of data collected on skillsets, job titles and salaries, AI can help job boards like Indeed make accurate predictions on hiring competition and compensation. It helps cut down on the research time for job seekers and helps employers find qualified candidates faster.

 

Have you ever wondered how some people are able to achieve Unknown-1amazing success while others work just as hard but achieve very little? What’s their secret?

It’s consistency – building small “meta habits” that you engage in every day that keep you focused on your highest priorities.

To be consistent means to focus on the present moment while maintaining a long-term view that helps you measure your results and the impact of your daily actions. Consistency is about repeating the same actions (habits) over and over again, getting feedback from these actions and adjusting them to help you stay on track as you work towards your goal.

Even though the concept of staying consistent seems very simple on the surface, most people struggle with this idea. They find it difficult to stay consistent because there are just too many distractions. People are simply not focused, committed or disciplined enough to stick with something in the short-term for long-term results.

Keep in mind that consistency is not just about REPETITION. It’s also about EVOLUTION.

It’s not about mindlessly repeating an action over and over again. It’s about learning, growing and adapting your actions that can help lead to incremental improvements over an extended period of time. 

UnknownPreparing Yourself for Consistent Action

Before you begin taking consistent action, it’s important that you mentally prepare yourself by first establishing a goal that you would like to achieve. Then reverse engineer your goal by progressively moving from the end outcome to the present moment backward step-by-step. Take a deep look at your goal to get an understanding of how all the steps and pieces came together over time.

It’s also important to identify specific timeframes you will be working with that will keep you on track as you work toward your goal. With timeframes in place, you will work with more purpose and a sense of urgency.

There is, however, one additional question you need to be asking yourself.

What repetitive activities should I STOP doing? 

Often it’s not only what we focus on or do that matters,images

it’s also what we AVOID doing that makes all the difference.

Consider for a moment the act of reading a self-development or business book for 30 minutes a day. This might not seem like a lot but reading 30 minutes a day over the course of a week is only a 3.5-hour commitment. And in 12 months, you will have read for 182 hours.

In fact, it might seem that you have gotten very little value over the first few weeks or months. Slowly but surely the seeds of new thoughts and ideas are laid, and over time you will make more and more associations and connections between what you were reading and what you already knew.

Surprisingly over time, you will have created a series of “aha” moments where suddenly everything becomes crystal clear. It was as though you suddenly woke up and saw your life and circumstances in a brand-new light.

As a result, you ended up making a different set of choices and decisions that led you down a very unique path, and your life has been transformed. And to think that it all started with just 30 minutes of reading time a day. This is the power of consistency over a period of many months and years.

Maybe you won’t even see much of a difference over the course of several months. However, over an extended period of time (sometimes over many years), as you accelerate your momentum, there will be a noticeable difference. And then one day you will look back where it all started in disbelief at the progress you have made.

download

Imagine a leaky faucet. Regardless of how you hard you twist the knob, it still drips. One drop at a time. Incessantly – drip, drip, drip. But put in the right environment and given enough time, that same dripping with that same consistency, can have an immense amount of power. That’s how canyons are made. Not all at once, but through the power of consistency.

the compound effect

Author Darren Hardy, thePublisher of Success magazine has written the ‘The Compound Effect’ to explain how we can achieve massive results in our lives through daily consistency. Making a small, consistent and insignificant action each day can generate incredible results in our lives.

Consider this.

Mai Li was studying to be a professional ballerina when tragedy struck – she lost her right arm in a car accident. For many years she was distraught, but then she met Zhai Xiaowei who as a child had lost his left leg to a tractor.

Mai had a vision that the two should dance together, but Zhai was reluctant because he had never danced before. Mai convinced him to give it a try and the two practiced every day for a year from 8am to 11pm. Zhai dropped Mai over a thousand times.

They were the first handicapped couple to enter the CCTV (China TV) national dance competition and ended up winning a Silver medal with a 99.17 score, and the highest audience vote ever.

Take a look at what Mai Li and Zhai Xiaowei consistent effort (habits) achieved. https://www.youtube.com/watch?v=LnLVRQCjh8c

The choice is yours to make.

So, what will you choose to focus on today that can change the course of your destiny, your job and your life?

Just Say No
It’s not just their discipline to work hard to reach a goal, but their ability to say NO to those things, which on the surface appear to be important, but in reality are distractions. Saying “no” is a gift you give yourself.

When you choose to only focus on what’s truly important, it will make you available physically and mentally for the things that are really critical to reaching your goals.

By saying “no” you inevitably protect your most important fixed resource- TIME.

You and I have 24 hours in a day. So do President Obama, Tim Cook and Katy Perry. Your success no longer just depends on your ability to prove yourself, but more on your ability to prioritize what’s important.

As Steve Jobs once said, “I’m actually as proud of the things we haven’t done as the things we have done. Innovation is saying ‘no’ to 1,000 things.” Jobs followed his advice in 1998 when he cut Apple’s product line from 350 down to 10. Watch this 1-minute video with Mark Parker, the CEO of Nike talking about a call he got from Steve Jobs.

When you’re focused, it’s easy to see what you need to do to become remarkable and manage your brand. Herb Kelleher, the Founder of Southwest Airlines applies a simple mindset to every issue: Will this help Southwest continue to make the airline THE low-cost provider with remarkable customer service? Southwest was recently named to Fortune’s 2015 list of World’s Most Admired Companies for the 21st consecutive year with a record 42 consecutive years of profitability.

I Carry Free Bags
That’s why remarkably effective people are so decisive.

Indecision is usually the result of a lack of focus. Take a look at this video of Kobe Bryant’s insane work ethic that earned him a net worth of $300 million as a 37-year-old basketball player.

Your career is not a ladder where you have unlimited time to reach your goals. It’s a mountain that has to be climbed. If you want to make it to the top, you’ve got to carry only what’s necessary, and nothing more. Because what you carry will either slow you down or help you get to the top faster before you run out of time.

Job seekers today are facing a never before seen employment marketplace with new rules and new technologies. There is a new mindset that is required to be successful in today’s employment market – unless you’re remarkable you’re invisible. Gone are the days were you could just post your resume on-line and wait for a call.

Consider adding these components to your job search.

1) Share Stories Not Facts. There’s an old adage in sales and marketing that stories sell and facts tell. People can relate personally to stories. The more you know about the company and person that you are interviewing with, the better off you will be.

2) Present Solutions. An employer wants to hire someone to solve a particular problem. Either they don’t have enough of something or they want to fix/change something. And if they had all the solutions then they wouldn’t need you. So after you have thoroughly researched and analyzed the company, its culture, the competition, the industry and the people you are interviewing with, you need to know what potential solutions they may need and be able to communicate your ability to solve them. Any employer worth working for will be completely impressed not only by your research but by your diligence.

3) Be Proactive. Most people don’t want to put forth the time and effort to do what they need to do to secure an interview and a job. The vast majority of jobs are attained by active networking – not by posting your resume on-line or applying for job after job. Yet most people are not willing to do what it takes to establish and nurture the right networks. Focusing on building relationships can mean the difference between having or not having network contacts and ultimately getting a job.

4) Be Interesting. Surveys of recruiters and HR managers show that the #1 trait that job seekers lack is high energy. People want to be around other people who are upbeat, exciting and at the very least, energetic. If you’re not excited about what you have to offer, why should anyone else?

5) Speak multiple languages. People get information in 3 ways; Auditory, kinesthetic and visual. Auditory learners can grasp information just by you talking to them. Visual learners need some form of pictures or stories to create the picture before they “get it”. Kinesthetic learners need to be an active participant before the information gets through to them. Most people are visual. Why do you think that Google paid big dollars for YouTube? Because video appeals to the masses in a way that written text never could. Try to appeal to an interviewer’s preferred style. It’s difficult to be sure what the interviewer prefers, so ALWAYS make an effort communicate in all 3 styles.

6) Don’t Be A Quitter. Most people quit too soon. Studies show that 81% of professional sales people take 5 calls to close a sale. However, 90% give up prior to making that critical 5th call (48% quit after the first call and another 24% quit after the 2nd call).

7) Have A Remarkable Resume. Your resume won’t get you the job or interview but it can lose it for you. Make an investment in a resume prepared by a professional. You need to work with someone who knows what employers want and can make your resume sell, not just tell. The # 1 reason someone initially reviews your resume is to rule you OUT!

8) Be A Giver Not A Taker. If you are always looking for what a company is going to do for you and what your benefits will be, then you are thinking backwards. Everyone’s favorite radio station is WIIFM (what’s in it for me). Focus on what you can do to help the employer as a solution provider instead of a job searcher.

9) Be Prepared. For every minute you spend planning, you save 10 minutes in execution. That’s a 1000% return on your energy. Remember that more often than not, “Chance Favors The Prepared Mind”.

It’s a buyer’s market so you better have the right product.

Now more than ever, make your job search a process, not just an event.

90% of job searchers post their resume on-line and wait for a call.
10% of job searchers build relationships.
Most jobs are filled through referrals and relationships with people.
Focus on people, not postings, and the results may surprise you.

Your qualifications are a key factor in you getting hired however the impact of competition is a variable that many job searchers forget.There are over 1 million job listings and over 40 million resumes posted on Monster.com. CareerBuilder distributes its resumes to over 1000 local newspapers and job search websites. With all of these people looking for work, how will you be noticed?

If you are an IT professional, you are competing with millions of workers worldwide in today’s plug and play web linked services market. Consider the impact of gotomypc.com. It allows anyone in the world to access a Mac or PC from any Web browser in real time. So if you are a Network Engineer in Thailand, you can essentially compete with anyone in the U.S.

Think about it. A company advertises for a sales account manager and gets 2000 resumes. 10 applicants have a personal website link embedded on their resume highlighting what they can offer along with a blog link that offers insights into how to develop sales strategies. 5 show up on Linked-in and 7 were referred by current employees who met the candidates at a sales conference. Who gets an interview?

Understanding how to compete with your competition and creativity thinking about ways to get noticed is what can make the difference in getting hired or getting ignored.

Build a digital profile of who you are and what you have to offer.

Then give someone a reason to pick you.

tshirt

People are usually bad at predicting the future because everyone thinks the future will resemble the past and they have totally different perspectives of the past based on their own experiences.

Statistics genius Nate Silver recently told a story that offers us an insight into why we need to be aware of our viewpoint looking toward the future of our career path.

Radar technology was in its infancy in the 1940s. Navy planes circled the Hawaiian Islands, searching for threats by sending planes that would fly around the islands until they were low on fuel. The Japanese military knew exactly how large that circumference was, so it sent its aircraft carriers just beyond the range that the U.S. reconnaissance planes could fly so a surprise attack would be easy.

The point is that our viewpoint usually just gives us a fraction of the whole picture. There are important developments and technology that are just outside your viewpoint that, if we knew about them, they would totally change how we view the world and future employment opportunities.

Another factor is your personal history, which is heavily influenced by your own experiences. But just like the Navy aircraft, your own experiences are only a partial view of the world, altered by when you were born and your past, the equivalent of the reconnaissance planes with a limited fuel range.

Dr. Morris Massey a Sociologist, and a former professor at the University of Colorado-Boulder produced a 70’s video titled “What You Are Is Where You Were When”. An updated version https://www.youtube.com/watch?v=EZFLiQ8XkBE captures the essence of “viewpoint” not just related to what we believe, but also how it can affect how you develop your future employability.

The lesson here is that we need to continually and consciously update our viewpoint.

That’s why I have always believed that (1) Who You Hang Around With and (2) What You Read, are the 2 Key Factors In Determining Your Future.

Consider these ideas to ensure your viewpoint enhances your future success:

  1. Set aside an hour a week to browse the magazine section of your local library. Pick a magazine that piques your interest and look for insights that can offer you a new perspective related to a future career.
  1. Go to http://www.stumbleupon.com, select topics of interest and then let the site algorithms bring you to related websites with just the click of a button.
  1. Use a Twitter Keyword Tracker http://bit.ly/1oHmDaw to find articles and links to topics that will lead you to alternative career perspectives.

In computer technology, the acronym WYSIWYG translates to “What You See Is What You Get”.

Make it a habit to change what you see by taking a different route to work, rearranging your office furniture or maybe going to http://www.meetup.com to discover new friends who can offer you a new perspective on what you believe and how you think.

The world of work is changing fast. It’s time to update the software of your thinking and embrace the exciting opportunities that await you.

invest-your-precious-energy-and-talents-wisely

In 2014, finding a job is all about customization of a Personal Employment Offer and actively promoting yourself for a job.

With most job search tools free and capable of powerful research and networking, success in making a job connection will likely result from multiple factors over time, not the typical sequential process of applying for jobs and hoping to be a match.

People think the Internet has changed everything about job search but it really hasn’t. The best way to find a job is still building a track record of measurable results, marketing your achievements in a compelling way and connecting with influential people to get interviews.

All the Internet has done is give us new ways to accomplish these things on a larger scale and primarily through digital tools.

Once you recognize that job search is a process not an event, you are on your way to developing your own Personal Marketing Plan that focuses on what you can offer and represents your “employment offer”.

Ultimately you have to OWN and be accountable for keeping yourself relevant and marketable in the job market.

Consider these 6 core elements to preparing and marketing your “Job Search Portfolio” in today’s digital job market:

 

1. Video Interviewing Is Becoming A Common 1st Step In The Interview Process

The cost effectiveness and time savings has made pre-screening Skype interviews a common interviewing trend. How you handle the process can demonstrate to an employer that you are technically savvy.

Zappos candidates get a 3 part interview process. A recruiting phone/ video screen usually on Skype, a technical phone screen and a 2-part onsite interview. These assessments ensure that a candidate has the skills needed to do the job and they are a culture fit for the company. Interviews are carefully constructed to determine if the applicant is technically qualified, will fit into their corporate culture and wants to truly work with the Zappos team versus just want a job. Interviewers pay close attention to the types of questions applicants ask during the video interview and during a tour of the Zappos corporate office. They are looking for a genuine interest and excitement, not just a good resume.

2. Cover Letters Matter

The cover letter is not dead. It is your best opportunity to match your experience, education and skills to what the employer is looking for.  Tell the employer what you have related with what THEY need and BE SPECIFIC! Generic covers are a thing of the past. Forget about the concept of applying for a job and FOCUS ON BUILDING RELATIONSHIPS with Hiring Managers from companies you want to work with.

 3. Create an “Interview Portfolio”

You need to put together a branded presentation that you take to an interview. Developing an interview presentation prepares you for an interview and makes you stand out from your competition by clearly defining how you can help an employer make money, save money or solve a problem.

 4. Customize Your Resume and Cover Letter

Personalize your resume and cover letter for each job you apply to. Online applications make it easy to apply to lots of jobs using the same resume but take the time to consider each job individually and customize your resume (employment offer). Keep in mind that unless you’re REMARKABLE, you’ll be invisible.

5.  Know Your Target Employers

Identify your “target market” by developing a list of companies you want to work for and then research the companies with the specific goal of identifying people to contact within the company. In today’s competitive job market, targeted networking and ongoing marketing are more crucial than ever. Don’t look for what’s available, go after what you want!

6. Make Your Job Search an Investment

Invest the time to architect the lifestyle you want tied to multiple streams of income. Forget about employment security – think INCOME security. Develop a strategy to truly build a career that is satisfying and offers you income as fuel to get what you want and enjoy a REMARKABLE life.

Make your discovery of income security a process that leads you to building great relationships and referrals.

Google+logo

In 2010, Google built social networking tools into Gmail, Google Talk, Google Reader etc. If you use Google products, the company already knows your contacts, your interests and where you go on the web. Think about it: Applications are better when they know who you are.

Google’s focus on digital social networking should be an indicator to you that social networking needs to be a key part of your job search strategy. Gone are the days when you just send of resumes for jobs listed on job boards and hope to get a reply. The NEW employment marketplace requires you to actively build a social network to establish RELATIONSHIPS that will lead you to your next job.

Google Social Search was launched as a test product last year. When a user opts into the feature, you see on the search results page a list of your “social circle” tied to Google data. It includes people you’re connected to on Twitter, Gmail, Google Talk and Linked-In and other public networks. Google’s strategy to support interoperable, open community-driven standards will change the way you can build digital relationships using a fast evolving socially networked web.

Consider Google’s development of PoCo and WebFinger. Portable Contacts (known as “PoCo”) is an open standard that aims to make it easier to access “who-you-know” information in a secure way. WebFinger lets people attach public metadata to emails. Your Gmail address will soon become your on-line ID. It’s taking something everyone knows on the web (your email address) and making it immensely more valuable as a way to identify yourself and share information about you.

Connecting with people is getting easier. Access to contacts and information about others is just a click away. Take time now to develop your contacts, set-up a system to manage your contacts and build your “personal brand” as a digital identity on the Internet.

Image

Everyone knows that the riskiest financial strategy is to have all of your money in one stock. Yet for most working people, they have all of their income dependent on one company.

Think about it. If you lose your income, almost everything else in your life will be affected. Why then should you entrust your financial security to one company or one career.

In this new employment market, you need a career that includes diversified sources of income along with one that includes a residual income component. Consider these options:

  • An eBay business where you can sell an on-line product that adds extra part-time income.
  • A part-time job where you teach a night class.
  • Work weekends doing a job that offers a secondary cash flow that can teach you new skills.
  • Write a book where you can earn residual income – you do the work once but keep earning money over time.
  • Set up affiliate marketing links on a Blog to earn referral income automatically.


Now more than ever, the Internet offers most of these options for little, if any investment, other than your time.

Think of your career as an income portfolio instead of tasks that you do.
Track the results you get for your effort and focus on what earns you the best return for your time.

1. Focus on Cash Flow – Careers today are moving away from the traditional 40-hour work week to more self-directed opportunities for generating income. The jobs of the future are becoming project based and tied to multiple employers who need your services periodically.

2. Know Your Rate of Return – There are often different ways to achieve the same career goal. Some ways may take less time but produce the same result. Calculate your rate/hour and try to maximize what you earn for what you do. If your earn 100K but have to work 70 hours per week you’re only earning $27.47 / hour. Use your time more effectively and you could work less and earn more per hour.

3. Manage Risk  Find a mix of income opportunities that align with your talents to minimize risk and the stress of trying to start something outside your area of expertise.  Think of ways your income sources can complement each other.

4. Invest in Yourself – For most people, training stops when they graduate from school. Invest in yourself by setting aside time and money to use for continuing education to stay current in your field and learn new things that may make you more valuable.

5. You Can’t Manage It if You Can’t Measure It – Many people actively manage how they choose their career and a company, but passively manage how they will develop their career. Too often they wait for a layoff or job dissatisfaction to motivate them to start a new career track. Periodically evaluate what results you are getting tied to what you are doing. Set up a simple spreadsheet and “know your numbers”. Then decide how you can improve your results.

A money market investment typically protects investment principal while providing a modest return.

Think of your career development like a money market. It’s careful balancing of investment risk to reward where time is your investment and multiple income streams are your reward.

%d bloggers like this: