Archives for posts with tag: self-help

Your personal brand is the collective impression people get not only from you and your marketing efforts, but from their interactions with you. By adding a social branding component (Twitter, LinkedIn, Facebook etc.) to your personal brand as part of your job search, you can leverage technology to promote yourself in a viral way by expanding who knows you related to on-line referrals and the search capabilities of the web. To enhance your personal brand with social branding technologies, consider incorporating these 4 ideas:

1. “Become What You Want To Be Right Now.” Who you are and what you want to be is as unique as a fingerprint. Act as if you are already a specialist in your area of expertise and you will become that person.

2. “Speak Your Message In Their Language.” Everyone in the virtual employment marketplace is talking at once so your brand has to rise above the noise. Your message, the nutshell of who you are and why people need what you have to offer, has to be short and shareable.

3. “Look The Part And Be The Part.” Your visual identity is a symbol that carries the weight of 1000 words. It’s a combination of elements you own (your name, logo, tagline, etc.) as well as elements you come to own through repeated use like writing/speaking styles and even the way you dress. Consider UPS. The color brown is part of their brand.

4. “Branding Is A Process, Not An Event.” Peoples interests change and technology tools change. Social branding is a dynamic process requiring you to be aware of what’s happening in your field. Become a student of your employment marketplace to ensure you know the latest trends and what your competitors have to offer.

Study the concepts of personal AND social branding and leverage them to reach your employment goals. Now more than ever, you need to be remarkable or you’ll be invisible.

A few weeks ago, Microsoft sold 960,000 Xbox 360s, making it the best selling week in the console’s history.
That makes the Xbox 360 one of their hottest product launches ever in terms of units sold per day!

After selling 8 million units in 60 days, the Kinect holds the Guinness World Record of being the “fastest selling consumer electronics device.”

But wait! The Xbox 360 is 6 years old.
The technology is essentially the same as it was when the console first came out.
How can this happen?
It’s the magic of repurposing.

Microsoft developed a motion sensing input device for the Xbox 360 video game console called a Kinect.
It enables users to control and interact with the Xbox 360 without the need to touch a game controller using gestures and spoken commands.  But the real magic came from Microsoft’s repurposing of its technology tied to its Xbox console.

Microsoft released a non-commercial and eventually a commercial Kinect software development kit for Windows 7 that allows .NET developers to write Kinecting apps that can be used for non-gaming applications.

Kinect reset the console lifecycle, turning a 6 year old game machine into something that feels brand new again.

So how can you repurpose yourself?

For many job searchers, reINVENTING themselves is difficult because it requires them to radically change their skill sets.
Going back to school or starting a new business is often not an option due to immediate financial considerations.

The solution may be to rePURPOSE yourself.
Take your core talents and explore ways to apply what you know to a different corporate or customer base.

Microsoft did it by expanding their gaming customer base to include software developers who took their core gaming technology and applied it to different applications.

French technologists repurposed Kinect as a gesture recognition system that can read and translate basic sign language. With more development, this could be a system for deaf or hearing-impaired users or a software tool to teach sign language.  Take a look:

Are the jobs you’re looking for focused on what you’ve done in the past, or are they related to what you can do for new end-users and/or employers in a more valuable or different way?

A repurposed “job search perspective” may be just the magic (mindset) you need to feel brand new again.

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