Archives for posts with tag: technology

Job seekers today are facing a never before seen employment marketplace with new rules and new technologies. There is a new mindset that is required to be successful in today’s employment market – unless you’re remarkable you’re invisible. Gone are the days were you could just post your resume on-line and wait for a call.

Consider adding these components to your job search.

1) Share Stories Not Facts. There’s an old adage in sales and marketing that stories sell and facts tell. People can relate personally to stories. The more you know about the company and person that you are interviewing with, the better off you will be.

2) Present Solutions. An employer wants to hire someone to solve a particular problem. Either they don’t have enough of something or they want to fix/change something. And if they had all the solutions then they wouldn’t need you. So after you have thoroughly researched and analyzed the company, its culture, the competition, the industry and the people you are interviewing with, you need to know what potential solutions they may need and be able to communicate your ability to solve them. Any employer worth working for will be completely impressed not only by your research but by your diligence.

3) Be Proactive. Most people don’t want to put forth the time and effort to do what they need to do to secure an interview and a job. The vast majority of jobs are attained by active networking – not by posting your resume on-line or applying for job after job. Yet most people are not willing to do what it takes to establish and nurture the right networks. Focusing on building relationships can mean the difference between having or not having network contacts and ultimately getting a job.

4) Be Interesting. Surveys of recruiters and HR managers show that the #1 trait that job seekers lack is high energy. People want to be around other people who are upbeat, exciting and at the very least, energetic. If you’re not excited about what you have to offer, why should anyone else?

5) Speak multiple languages. People get information in 3 ways; Auditory, kinesthetic and visual. Auditory learners can grasp information just by you talking to them. Visual learners need some form of pictures or stories to create the picture before they “get it”. Kinesthetic learners need to be an active participant before the information gets through to them. Most people are visual. Why do you think that Google paid big dollars for YouTube? Because video appeals to the masses in a way that written text never could. Try to appeal to an interviewer’s preferred style. It’s difficult to be sure what the interviewer prefers, so ALWAYS make an effort communicate in all 3 styles.

6) Don’t Be A Quitter. Most people quit too soon. Studies show that 81% of professional sales people take 5 calls to close a sale. However, 90% give up prior to making that critical 5th call (48% quit after the first call and another 24% quit after the 2nd call).

7) Have A Remarkable Resume. Your resume won’t get you the job or interview but it can lose it for you. Make an investment in a resume prepared by a professional. You need to work with someone who knows what employers want and can make your resume sell, not just tell. The # 1 reason someone initially reviews your resume is to rule you OUT!

8) Be A Giver Not A Taker. If you are always looking for what a company is going to do for you and what your benefits will be, then you are thinking backwards. Everyone’s favorite radio station is WIIFM (what’s in it for me). Focus on what you can do to help the employer as a solution provider instead of a job searcher.

9) Be Prepared. For every minute you spend planning, you save 10 minutes in execution. That’s a 1000% return on your energy. Remember that more often than not, “Chance Favors The Prepared Mind”.

It’s a buyer’s market so you better have the right product.

Now more than ever, make your job search a process, not just an event.

90% of job searchers post their resume on-line and wait for a call.
10% of job searchers build relationships.
Most jobs are filled through referrals and relationships with people.
Focus on people, not postings, and the results may surprise you.

The Little Guy

The mass production of standardized products fueled during the past industrial economy brought high productivity and low costs to consumers.

Now with our information-rich digital economy, technology is eroding the power of large-scale mass production and moving us quickly into a world where millions of small producers offer unique services/products. Consumers are becoming less interested in mass produced things.

3D printing, mobile apps, cloud computing and collaborative work technologies are making the “digital economy” economically feasible to almost anyone with Internet access and offering you the capability to deliver unique products/services globally.

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better.

By exploiting the vast audience afforded by the Internet and taking advantage of cloud-based platforms/tools now available to startups, Small is becoming the New Big.

Take a look at Airbnb. It’s the online marketplace allows people to list, find and book accommodations globally offering over 600,000 accommodations in 34,000 cities and 192 countries. Founded 5 years ago, Airbnb is now on target to become the world’s largest hotelier! Watch for the evolution of companies like Airbnb to transform many industries and related jobs in the next few years.

Now companies can be launched without a massive investment in personnel and an IT infrastructure and can quickly get to market to compete with mid-sized to large companies. By buying specialized services, in customized form and at modest cost, companies can create unique products and find buyers globally. Hyper-niche market companies can now access customers using platforms like Etsy to sell across the world.

Global competition continues to drive large companies to aggressively focus on productivity and leverage technology innovations to get work done with fewer employees. As a result of these changing corporate infrastructures, large numbers of people will have no choice but to invent their own jobs, based on leveraging digital markets and platforms.

The GREAT NEWS is that The Digital Economy Will Be Good for Job Growth because it opens up thousands of new market niches. Going forward, your employability is almost guaranteed if you focus on how to leverage this new way of creating income security.

Instead of looking for what jobs are available within a driving distance of your home, look for ways to capitalize on digital markets that allow you to help people make money, save money or solve a problem.

Keep in mind that your income is generally in direct proportion to the number of people you serve. Going digital can be a great way to use the Internet to reach more people and earn an income based on RESULTS instead of TIME.

For those who want to reach a large audience, a growing host of well-established companies are acting as incubators to connect you with production, manufacturing, and distribution channels.

Start NOW to learn the technology and discover the tools to build a digital infrastructure to market services or products that are remarkable.

“The Little Guy”
Now Holds The Means Of Production AND Distribution

In 2010, China became the world’s 2nd largest economy and it’s expected to surpass the U.S. in the next 4 years. This economic data may appear to be related to differences in population size, but a closer look at the data underscores a shift in the types of economies in each country.

Labor statistics and small business revenue sources indicate that the current U.S. job market has transitioned from a manufacturing economy to primarily a service and knowledge economy while China is starting to evolve into a service economy. Fast forwarding to the next 3 years, it seems apparent that the U.S. is going to change to a “knowledge-based economy” (KBE).

What are the implications of these economic changes and the changing global workforce?

In a knowledge economy, knowledge is a PRODUCT. In a knowledge-based economy, knowledge is a TOOL. The transition to this new U.S. economy requires that, the employability mindset that determined success in the past, needs to evolve into specialized expertise that’s delivered to customers beyond a local job market.

Today, becoming a freelance knowledge-based business consultant can be set up with relatively low capital and anywhere you can get Internet access. With 2 billion people using smart phones globally, knowledge or specialized products can now come from anywhere. Consider the iPhone 4. It has $171 worth of parts which are assembled in China. Only $6 worth of parts are sourced in China. The rest are imported from Japan, Germany and $10 worth of parts come from the U.S.

Think about this. Knowledge is no longer merely an enabler; it has become a business’s competitive edge. Products and services with a higher knowledge quotient command higher prices in the marketplace and can be distributed digitally for almost zero cost! In a knowledge-based economy, the primary competition between companies is not competition based on price, but competition to innovate first.  Innovation that came from the iPod made traditional music stores obsolete and Netflix streaming video killed the Blockbuster store business.

McDonald’s is a great example of a seemingly non-technical food service business that has evolved to include a knowledge-based revenue source. Its proprietary knowledge is its marketing expertise and its ability to manage franchising operations so that every McDonald’s globally offers identical standards of cleanliness and food preparation. McDonald’s and other global chains essentially wiped out other privately owned hamburger places because they made themselves attractive to consumers who wanted a quick, predicable and commonly recognizable meal at a low price. In the same way, professors with unique knowledge no longer confine their teaching to localized classrooms.  They commonly earn a higher return on their knowledge by reaching out to global audiences with teleconferencing, Internet-courses, and international book distribution on Amazon.

The era of the Knowledge-Based Economy is here. Your employment security is destined to be directly correlated to how you can market yourself as talent beyond a commutable distance from your home. Perhaps the ecology slogan Think Globally Act Locally needs to be your new employability mindset.

As digital technology plays a more central role in daily life, the movement to make code literacy a basic part of education and ultimately a commonly used tool in business is gaining momentum. What if we were to expand our notion of literacy to encompass not only human language but also computer language? Could a widespread ability to read and write code come to be as normal in the workplace as the ability to speak and write a language?

Instagram‘s CEO, Kevin Systrom, has recently evolved as one of the greatest Silicon Valley success stories. Unlike Mark Zuckerberg, the man responsible for acquiring the popular photo sharing app for $1 billion, Systrom received no formal engineering training. Systrom is a self-taught programmer. While working in the marketing department at Nextstop, which Facebook acquired in 2010, he spent his evenings learning to program.

Think about the future world of work. The potential for innovation would be many times greater if every student had a firm grasp of programming concepts and how to apply them. Look at the new innovations of the past 10 years, and you can see that coding is destined to become a new form of widespread literacy as the world of work is becoming focused on a digital capacity to deliver products and services. Those who don’t know how to code may end up being in the same position as those who can’t read or write.

The code literacy movement began in 2011, when CodeAcademy ( started teaching basic programming skills for free. A no-cost, on-line capability to learn code may very well be the catalyst to give future job searchers a new skill set to differentiate themselves from their peers.

Just as a child tends to learn multiple languages easier than an adult, coding may very well become a fundamental skills set and a prerequisite to being functional in the business world. Watch a 5 old child play with an iPhone and you’ll see them intuitively using interaction patterns that adults often have trouble with, even when they’re computer-literate. Kids can easily memorize huge quantities of facts about complex abstract systems, so it stands to reason that they have the potential to learn how to code.

However, the human capacity to learn is not what will determine the future of coding literacy in the work place. If coding becomes necessary to interact with a computer and deliver a product or service, then you will likely learn to code. It is no different than if you were dropped off in Thailand without a translator. Out of necessity, you’d learn the local language.

Success going forward in the employment marketplace will be primarily determined by your marketability and remarkability. With the job market evolving like a fast moving target, your employability will be closely linked to how you can stand out among your competitors, deliver relevant skills and how well you anticipate what will be in demand.

Kevin Systrom graduated in 2006 from Stanford University with a B.S. in Management and cofounded Instagram in 2010. Today at age 28 he’s worth an estimated $400 million. Perhaps being bi-lingual in speaking and coding will offer you a competitive edge and a reputation as a strategic thinker with life skills that will ensure your long-term employment security in a digital world.

Finding a job in today’s job market requires a lot more than just looking on job boards for available positions.Consider how identifying a “Disruptor” can help you find a job.  A disruptive innovation is typically a technology that helps create a new market and eventually goes on to disrupt an existing market, displacing an earlier technology.

A great example of this is the iPad, a product that could alter the course of how current businesses operate and potentially open up new employment opportunities as a result. Apple’s SIRI could potentially threaten Google by diverting search traffic directly to a specific website.

By just speaking to SIRI, using Google’s search engine can easily be bypassed. SIRI is not a search technology, but when SIRI takes a user directly to Rotten Tomatoes for a movie review, it allows end-users to bypass traditional search engines and provide them with information that may have originally required a specific search inquiry. Because SIRI is simply activated by your voice, end-users also bypass advertising links. Since Google gets the majority of its revenue from search advertising, the capability to bypass a traditional search engine could be a major problem for Google.

What appears to simply be a business threat from a Speech Interpretation and Recognition Interface (SIRI) may in fact be a clue for where to look for new employment opportunities. If SIRI or a similar Android technology becomes the dominant way for people to find information when they are mobile, a likely employment market for specialized applications is not far away. Web designers may want to consider a career broadening transition to specialize in mobilized sites that integrate other applications optimized for voice recognition software.

The lesson here is that job search is a PROCESS to discover a STRATEGY to find meaningful and in-demand employment. Don’t just look for posted jobs. Also consider matching or enhancing your skills for opportunities that represent something that adds value to future business needs.

Take your search one step further and go after jobs that are likely to become opportunities and offer potentially longer-term employment. You’ll have less competition and learn new skills that will make your expertise scarce and worth more. Disrupt your current way of thinking and forget about what’s currently available and focus on preparing yourself for what’s just around the corner.

FedEx made their name delivering documents overnight, anywhere in the world. Now that most documents have gone digital, the company had to reinvent itself by changing its technology to stay relevant.

It added services to help customers print documents anywhere in the world and to print more easily from mobile devices. Overseas, it added trikes to their truck inventory to access hard to reach places that were not digitally connected. Their technology now offers customers the option to transmit documents to a copy machine through a USB thumb drive or wirelessly using a smart phone. Customers can also pay for printouts at the machine and their Print Online service lets people print documents from Google Docs’ online cloud storage so they can use the service anywhere they can connect to the Internet.

Their secret to remaining competitive – being relevant.

Think about it. A company’s interest in hiring you primarily depends on your relevance.
Qualifications and experience are important, but relevancy is really the key to getting a call for an interview.

In today’s difficult economy, most companies are focused on how they can sustain themselves so that they can be around when the market gets better. Strip away the day-to-day functions of most jobs and you’ll find that really only 2 things matter to most employers.

1.       Revenue Relevance – Maintaining or increasing existing revenue.
2.       Cost Relevance – Reducing costs.

Think back just 4 years ago. The Blackberry was the hot phone to have. Now its market share is dropping fast. The Blackberry brand has lost touch with the current mobile ecosystem. RIM’s market share is down almost 50% this year. Its stock declined from a peak of $70 to less than $24 in 2011. The challenge for Blackberry, Twitter, Facebook or any company is keeping relevant.

Remember the Yellow pages?

By making yourself relevant to a potential employer’s revenue or costs you not only differentiate yourself from your competition, but more importantly, you increase the odds of getting an interview because you are in demand with something relevant to offer.

What makes you relevant to helping a company make money, save money or solve a problem?

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